Creative Brand Director

Creative Brand Director WE POWER PEOPLE’S PROGRESS. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. MEET THE TEAM! We’re looking for a Creative Brand Director to lead our in-house creative studio — a team that operates where brand, growth, and performance meet. This is not your typical “brand design” role: our focus is on scalable, performance-oriented creative that delivers measurable results. You’ll drive the development of high-performing brand assets, 360° performance campaigns, and cross-channel experiences that not only look great but move the needle. You’ll help define what modern, data-informed creativity looks like — balancing storytelling and optimization, emotion and ROI. Our studio’s work is deeply integrated with the Growth team, while also supporting internal communications, B2B initiatives, supply-side marketing, and brand-in-product experiences that create delightful, high-impact moments for users. This is a role for a strategic creative leader who’s equally comfortable discussing click-through rates as creative concepts, someone who pushes boundaries, scales ideas efficiently, and embraces new technologies to accelerate output. The person will be helping us define what “brand” means in a performance-driven world. (This role can be located out of London or Barcelona. Full relocation and visa paid.) WHAT YOU’LL BE DOING LEAD PERFORMANCE-DRIVEN BRAND STRATEGY - Define and execute the creative vision for performance marketing across all stages of the funnel, from prospecting and retargeting to CRM and lifecycle campaigns. - Partner with growth and analytics teams to connect creative decisions to data outcomes by turning insights into smarter storytelling. - Balance brand integrity with measurable performance, ensuring every campaign contributes to both growth and perception. OVERSEE FULL-FUNNEL CREATIVE PRODUCTION - Manage and inspire teams across design, copy, motion, and video, ensuring seamless execution from concept to delivery. - Supervise creative production for banners, video ads, UGC content, email, landing pages, and in-product branding moments. - Collaborate with product and lifecycle marketing teams to ensure consistent, delightful brand experiences throughout the user journey. CHAMPION AI-DRIVEN CREATIVITY AND INNOVATION - Lead the early adoption of AI tools across copywriting, design, and video creation — driving experimentation, efficiency, and innovation. - Evaluate and implement tools that enhance personalization, iteration speed, and creative testing at scale. - Foster a culture of curiosity where AI is used to enhance human creativity, not replace it. - Build frameworks for AI-augmented creative processes, setting best practices and ethical standards for usage. BUILD OPERATIONAL EXCELLENCE - Oversee daily creative operations and ensure alignment between teams and stakeholders. - Establish scalable creative systems and processes to deliver at the pace of growth without compromising quality. - Balance hands-on creative direction with operational leadership — keeping teams focused, inspired, and accountable. SET THE BAR FOR PERFORMANCE COPY - Own the tone and messag ... (truncated, view full listing at source)