Senior Incentives & Promotions Marketing Manager, Middle East

Senior Incentives & Promotions Marketing Manager, Middle East SENIOR MARKETING MANAGER, VALUE AND PROMOTIONS Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design—we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand. We’re looking for a Senior Marketing Manager, Value and Promotions to join our Middle East team. Reporting directly to the Marketing Director for the Middle East, you will define and execute promotional strategies that strategically influence customer behavior and maximize returns for Deliveroo and its partners across the UAE, Kuwait, and Qatar. WHAT YOU’LL BE DOING You’ll be joining the Middle East Marketing team. You will work cross-functionally with Commercial, Finance, Tech, and Data Science teams to build promotional plans that improve customer experience and drive operational excellence. Here’s what your day-to-day might look like: - Quarterly Strategic Planning: Lead the planning process for promotional activities, aligning business priorities and market trends to identify future growth opportunities. - Promo Strategy Development: Implement robust strategies focused on how value propositions can change customer behavior and drive ROI for Deliveroo and our Partners. - Customer-Centric Programmes: Partner with Tech and Data Science to deeply understand customer needs, ensuring value messages are compelling and highly resonant. - Execution & Operations: Lead the operational delivery of promotions, ensuring best-in-class execution across CRM and in-app touchpoints while influencing the global tech roadmap. - Budget Ownership: Manage large budget lines for key initiatives, tracking spend meticulously and optimizing plans to hit financial targets. - Test & Learn Agenda: Act as the voice of the Middle East on the global experimentation agenda, designing local experiments to codify promotional best practices. - Performance Optimization: Own weekly reporting and conduct thorough post-campaign analyses to pinpoint areas for improvement and new experimentation opportunities. - Market Intelligence: Stay ahead of competitor trends and market activity to maintain a competitive edge in the region. WHAT YOU’LL NEED TO THRIVE Our ideal candidate is both strategic and operational, thriving in fast-paced environments where data-led insights drive decision-making. - Extensive Experience: 8+ years in Marketing, CRM, or Commercial roles, with a proven track record in value-driven or promotional campaigns. - Analytical Rigour: Highly proficient with analytical tools (Excel, Google Sheets, Looker) and experienced in interpreting data to develop consumer-led strategies. - Collaborative Leadership: Strong interpersonal skills with the ability to manage multiple cross-departmental stakeholders and present recommendations to senior leadership. - Execution Focus: A "self-starter" attitude with a proven ability to deliver results quickly and efficiently within a matrixed organization. - Technical Familiarity: Comfortable working closely with Product and Data Science teams to shape technical foundations for promotions. - Language Skills: Fluent in English; Arabic language skills are a significant advantage for the region. WHY JOIN US? At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: 🔧 Make a visible impact every day Your work directly improve ... (truncated, view full listing at source)