Marketing Effectiveness Senior Manager

Marketing Effectiveness Senior Manager MARKETING EFFECTIVENESS – STRATEGY & ENABLEMENT MANAGER Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design—we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand. We’re looking for a Marketing Effectiveness – Strategy & Enablement Manager to join our London team. In this role, you’ll help us embed data-driven decision-making across our marketing ecosystem, ensuring every creative and media decision drives growth and efficiency at pace. WHAT YOU’LL BE DOING You’ll be joining the Marketing Effectiveness team within the Global Marketing Organisation. Our mission is to create a complete understanding of how our activity, channels, and tactics influence customer behaviour and business outcomes. Here’s what your day-to-day might look like: - Strategic Partnership: Partner with Brand and Planning teams to embed effectiveness principles throughout the campaign development and planning process. - Insight Translation: Translate complex model insights (MMM), external studies, and experiment results into clear, actionable recommendations for senior stakeholders. - Test & Learn Frameworks: Design and embed a robust Test & Learn agenda, working with Data Science and media partners to scale learnings across the business. - Best Practice Advocacy: Champion marketing effectiveness best practices to guide creative development and media planning across the global organisation. - Measurement Enablement: Develop the tools and communication frameworks that help marketing teams apply data insights in a consistent, practical way. - Performance Culture: Contribute to a culture of continuous improvement by identifying opportunities to enhance marketing performance and learning integration. WHAT YOU’LL NEED TO THRIVE Our ideal candidate will bring strong expertise in some of these areas and curiosity to grow in others: - Significant Expertise in Marketing Effectiveness: Deep understanding of MMM, brand tracking, and test-and-learn methodologies, ideally within a large consumer brand or agency. - Analytical Translation: Proven ability to turn complex data into strategic stories and recommendations that influence high-level marketing decisions. - Cross-Functional Collaboration: Skilled at working effectively with diverse teams, from highly technical Data Scientists to conceptual Creative leads. - Framework Development: Experience building or embedding marketing processes that drive consistency and improve performance across multiple markets. - Technical Proficiency: Strong hands-on experience with analytical tools such as Excel/Google Sheets, SQL, or BI platforms like Looker or Tableau. WHY JOIN US? At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: 🔧 Make a visible impact every day Your work directly improves experiences for customers, partners and riders. 🌱 Learn fast in an entrepreneurial environment Work close to the market with autonomy, pace and real responsibility. 🧠 Build a career, not just a role Stretch yourself, develop new skills and grow as the business evolves. 🌎 Deliver together in an inclusive culture Collaborative, values-driven teams that support how you work best. We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here ... (truncated, view full listing at source)