Head of AI Innovation & Effectiveness, Global Marketing

Head of  AI Innovation & Effectiveness, Global Marketing Location – Mountain View, CA (preferred); New York, NY or Tempe, AZ considered About Gen: Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen. How We Work We work in a hybrid way, spending at least 3 days a week together in the office for collaboration, quick decision-making, and relationship-building. Outside of that, we’re flexible, you’ll have space to manage your schedule and focus where you work best. About the Role: Gen is building the most forward-thinking, AI-native Global Marketing organization in the industry, and this role is central to making that real. As Director, AI Innovation & Effectiveness, Global Marketing , you will report to the Chief Marketing Officer and be a key member of the Marketing Leadership Team, operating at the intersection of strategy, innovation, execution, and change leadership. You will partner directly with the CMO and senior marketing leaders to identify the most transformative AI opportunities across the full marketing lifecycle—from strategy and planning to creative, media, operations, and measurement—then guide those opportunities from concept through pilot to global scale, ensuring measurable impact on efficiency, effectiveness, and excellence in everything marketing does. This role can be based in one of our hub sites: Mountain View, CA, New York City, or Tempe . It is initially an individual-contributor role with the potential to build out a small central AI innovation and enablement team over time as programs scale. Key Responsibilities: Lead AI Strategy & Transformation in Global Marketing Define and drive the AI strategy and program roadmap for Global Marketing, positioning Gen as the destination marketing team for AI-native talent and designing AI-first workflows and operating practices. Guide the Marketing Leadership Team in prioritizing AI use cases that are tightly aligned to strategic objectives, performance outcomes, and ways-of-working improvements. Partner with Technology, Data, and Analytics teams to ensure AI initiatives are designed to deliver measurable business impact and can be integrated into core marketing systems and processes. Test, Prove, and Scale High-Impact AI Use Cases Identify, pilot, and validate AI use cases across the marketing lifecycle, from strategy and planning to creative development, media activation, marketing operations, and performance measurement. Establish a disciplined test-and-learn model: track pilots, measure outcomes, codify learnings, and scale proven solutions globally across brands and regions. Translate strategic marketing challenges into agent-led solutions (e.g., briefing agents, ... (truncated, view full listing at source)