Lead Digital Analytics Engineer - Tag Management

Who we are Gen Digital is the global leader in digital safety. More than 5 billion people are online - banking, learning, shopping and connecting. Our mission is to Power Digital Freedom - guarding online wellness to enable rich, full and safe digital lives. Gen blocks more than 14B threats a year, yet cyber criminals are getting more creative every day - leveraging LLMs, deepfakes, and targeting our identities. Our family of brands: Norton, LifeLock, Avast, Avira, AVG, CCleaner and Reputation defender protect over 500 million people worldwide. About the Role We are looking for a highly skilled Lead Digital Analytics Engineer to drive the modernization of our site analytics, tagging infrastructure, and data layer across a multi-brand ecommerce ecosystem. This role is responsible for both strategy and hands-on execution , partnering with engineering, product, and marketing to design and implement a unified, modern measurement foundation. You will architect and deploy a consistent data layer, consolidate multiple tag management systems, lead the implementation of a new analytics platform, and establish ongoing data quality monitoring and governance. This role is ideal for someone who thrives in complex environments, enjoys untangling legacy systems, and wants to own a high-impact transformation from end to end. What You’ll Do Data Layer Architecture & Standardization Design a unified, scalable data layer schema that supports multiple brands, experiences, and business needs. Audit and evaluate current data layer implementations; define a clear plan to migrate to a consistent model. Document event naming standards, business logic, and instrumentation requirements. Partner with engineering to ensure accurate, performant implementation across platforms. Tagging Infrastructure & TMS Consolidation Consolidate and rationalize multiple tag management systems into a single, clean, governed environment. Audit existing tags, triggers, variables, and scripts; remove redundancies and resolve conflicts. Implement tagging best practices, governance controls, and release processes to ensure long-term stability. Maintain the TMS as the single source of truth for analytics and marketing instrumentation. Analytics Platform Implementation Lead the deployment of a new analytics platform (e.g., GA4, Adobe, Amplitude, Mixpanel, Snowplow) from requirements to validation. Translate business needs into technical tracking specifications and event taxonomy. Collaborate with our analytics agency for architecture and tool recommendations while owning internal execution. Validate that data collection is accurate, complete, and aligned with KPIs and reporting needs. Data Quality, Monitoring & Governance Build automated QA workflows and monitoring systems using tools like ObservePoint, Tag Inspector, or custom scripts. Establish repeatable testing processes for new site releases and features. Implement alerting and dashboards to proactively detect breakage or data drift. Create documentation, guidelines, and governance processes that ensure long-term data integrity. Cross-Functional Collaboration Partner with engineering, product, marketing, UX, and privacy teams to align on measurement strategy and instrumentation. Provide technical expertise and clear communication to both technical and non-technical stakeholders. Contribute to a culture of data quality, transparency, and consistent measurement across the organization. Who you are Expertise in digital analytics & tag management — strong hands-on experience with GTM, Tealium, or Adobe Launch. Data layer architecture & engineering skills — ability to design and implement scalable schemas across complex ecosystems. Strong JavaScript & debugging skills — comfortable writing custom logic, troubleshooting issues, and validating data in DevTools. Analytics implementation experience — deploying, configuring, and validating GA4, Adobe Analytics, Amplitude, Mixpanel, or similar tools. ... (truncated, view full listing at source)