Trailhead Content Data Analyst

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Data Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Job Details We’re Salesforce, the Customer Company, inspiring the future of business with AI Data CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good– you’ve come to the right place. The Trailhead Content Activation & Outcomes team drives the measurable business impact of Trailhead content for Salesforce sellers and customers. This team ensures Trailhead programs translate into adoption, proficiency, and growth by designing scalable frameworks, scorecards, and adoption strategies. They serve as connective tissue across Content, Field Readiness, Customer Success, and Marketing, ensuring Trailhead is the single destination for learning and the trusted path to Salesforce expertise. We're looking for a sharp, analytically-minded Senior Analyst to own the data strategy, measurement frameworks, and insights behind Trailhead — Salesforce's free online learning platform. Trailhead serves a diverse global audience of Salesforce employees, customers, partners, and the broader Trailblazer community, delivering structured learning journeys, credentials, and skill development at scale. This role is for someone who loves working with complex learning data, building beautiful and functional Tableau dashboards, and translating ecosystem-wide signals into clear, compelling stories that drive portfolio decisions and demonstrate real business impact. Responsibilities Define measurement frameworks — Build and maintain a documented set of capability, confidence, and portfolio performance metrics with clear signal definitions for internal and public learning audiences Launch and own a content intelligence dashboard — Design, build, and iterate on an MVP dashboard that tracks learning performance, skill progression, and business impact across priority journeys Drive data readiness — Identify and close data gaps for priority capability metrics; publish documented updates that keep stakeholders informed and decisions grounded Connect learning to business outcomes — Develop an enablement impact model linking learning completion to pipeline activity, time to first meaningful deal, and multi-product deal participation Own confidence measurement — Establish statistically valid pre/post confidence baselines for seller learning journeys and track progress toward a 10–20% improvement target Integrate learner feedback into portfolio decisions — Build a repeatable process to capture qualitative and quantitative learner signals and incorporate them into quarterly reviews and content strategy Measure seller impact — Analyze whether structured learning completers generate measurably more pipeline (target: 15%) than non-completers within 30–60 days Tell the story with data — Translate metrics into clear, concise narratives for senior stakeholders — making insights accessible, relevant, and actionable Run quarterly pe ... (truncated, view full listing at source)