CMO, Vice President of Marketing - Tableau

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. We are seeking a strategic and visionary CMO, Vice President of Marketing to lead global product marketing for Tableau, including Tableau Server, Tableau Cloud, Tableau Next, and CRM Analytics (CRMA). This leader will define Tableau’s role in the era of AI and the Agentic Enterprise — positioning Tableau not just as a visualization platform, but as the intelligence and activation layer across CRM and enterprise data. As organizations embed AI agents into workflows, trusted analytics, semantic understanding, and contextual insights become essential to confident decision-making. The CMO of Marketing will own Tableau’s global narrative, portfolio positioning, competitive strategy, and go-to-market execution. This executive will partner closely with Product, Engineering, Sales, Data Cloud, Informatica, MuleSoft, Customer 360 Apps, Industries, Slack, and Agentforce leadership to ensure Tableau’s story is differentiated, cohesive, and aligned to enterprise transformation priorities. The ideal candidate blends technical depth, category storytelling, operational excellence, and strong executive presence. Responsibilities Strategic Narrative & Portfolio Vision Define and evolve Salesforce analytics’s positioning across Tableau Server, Tableau Cloud, Tableau Next, and CRM Analytics. Articulate Tableau’s role as the intelligence layer across Salesforce CRM and enterprise systems. Position Tableau within the broader Data AI strategy — connecting integration, harmonization, governance, analytics, and activation. Lead messaging evolution as analytics shifts from dashboards to AI-powered, embedded intelligence. Shape market narrative for Tableau Next and next-generation AI-powered analytics capabilities. Ensure future-facing innovation messaging strengthens category leadership: agentic analytics. CRM Analytics (CRMA) & Salesforce-Native Positioning Define the value proposition for CRM Analytics as the embedded analytics layer within Salesforce applications. Clarify the differentiation and synergy between CRMA and Tableau. Align analytics messaging tightly to Sales Cloud, Service Cloud, Marketing Cloud, and industry solutions. Ensure seamless storytelling between operational CRM insights and enterprise-wide analytics. Go-to-Market, Field Activation, & Launch Excellence Own global go-to-market strategy for product launches and portfolio expansions, aligning messaging, pricing, and value articulation to enterprise buyer expectations. Drive product marketing outcomes with core, Tableau AEs and SEs, increasing adoption of messaging, demos, and use-case narratives through hands-on activation. Partner with Sales Leadership, Enablement, and Sales Ops to embed Tableau positioning into core sales motions, account planning, pipeline reviews, and QBRs. Align Product Marketing, Field Marketing, and Enablement into a unified field-facing motion that accelerates pipeline, deal velocity, and expansion. Establish measurable KPIs for field engagement, AE participation, deal influence, pipeline impact, win-rate lift, and ROI of field programs. Build a best-in-class competitive intelligence function to equip field tea ... (truncated, view full listing at source)