Lead Gen Operations Senior Analyst

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. About the Team As part of the Media Operations, Technology & Intelligence (MOTI) team at Salesforce, you will play a senior, hands-on role in operating and optimizing the lead generation and campaign activation platform that supports paid media execution globally. This role sits between execution and capability development. You will handle more complex activation scenarios, act as an escalation point for quality and delivery issues, and contribute to improving processes and standards as the team continues to bring lead generation activation fully in-house. At Salesforce, we believe in harnessing the power of technology to drive business success. This role is suited to someone with strong experience in campaign activation and lead operations who enjoys solving complex problems, improving how work gets done, and supporting others to deliver consistently at scale. Key Responsibilities Lead Platform Operations & Quality Ownership Ensure day-to-day operational stability of the lead management platform across active campaigns. Act as an escalation point for complex platform, routing, or lead quality issues that cannot be resolved by Analysts. Monitor integrations with internal systems (e.g. MARS, Datorama) and external partners, identifying and escalating systemic issues. Support the transition of lead generation activation from external partners to internal ownership. Campaign Management & Advanced Activation Build and manage complex or high-impact campaigns within the lead management platform. Conduct advanced QA and validation for campaign builds, forms, and lead flows, particularly for new or evolving use cases. Monitor campaign delivery and lead quality trends, identifying and flagging recurring issues or performance risks. Support updates to lead goals, publisher budgets, and campaign configurations in partnership with the Manager. Process Improvement & Standards Support Contribute to the refinement of execution standards, workflows, and QA guidelines based on operational experience. Identify opportunities to improve efficiency, reduce errors, or automate repetitive activation tasks. Provide input and recommendations to support roadmap development, grounded in execution insights and recurring patterns. Ensure documentation, runbooks, and enablement materials accurately reflect current best practices. Stakeholder & Lead Operations Partnership Own and execute publisher certification processes, providing guidance and oversight to Analysts as needed. Share operational insights and updates on lead quality, campaign performance, and delivery risks with relevant stakeholders. Partner closely with Lead Operations to review routing logic, lead quality feedback, and downstream impacts. Support publisher certification, issue triage, and troubleshooting where deeper platform expertise is required. Skills & Attributes People & Ways of Working Comfortable operating independently on complex tasks while supporting and guiding less experienced team members. Able to work effectively in a fast-paced, changing environment and manage ambiguity when requirements are not fully defined. Clear communic ... (truncated, view full listing at source)