Lead Gen Operations Analyst

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. About the Team As a part of the Media Operations, Technology & Intelligence (MOTI) team at Salesforce, you will support and execute operational processes that enable the paid media teams to deliver high-performing lead generation campaigns and enhance the customer journey. The role focuses on hands-on campaign activation and platform execution, helping scale operational consistency across a high volume of marketing deliverables. This is an entry-level opportunity for someone eager to develop practical experience in campaign activation, lead platform execution, and operational excellence within a global marketing environment. At Salesforce, we believe in harnessing the power of technology to drive business success. We are looking for a motivated, detail-oriented individual who enjoys structured execution, learning complex systems, and contributing to reliable, high-quality delivery. Key Responsibilities Lead Platform Execution & Support Support the day-to-day operation of the lead management platform, ensuring campaigns are executed accurately and in line with defined processes. Execute documented workflows for campaign setup, testing, and delivery across internal (e.g. MARS, Datorama) and external systems. Follow established governance and quality standards, escalating issues or deviations as required. Campaign Management & Activation Build and manage campaigns within the lead management platform, ensuring accurate end-to-end setup. Conduct quality assurance (QA) for campaign builds, test leads, forms, and integrations prior to launch. Monitor active campaigns and proactively flag lead delivery or data quality issues. Support updates to lead goals and publisher budgets based on guidance from senior team members. Paid Media Lead Operations Support Support publisher certification processes and assist with issue triage and troubleshooting. Validate lead data accuracy flowing into CRM systems from paid media partners. Partner with Lead Operations to understand lead routing requirements and lead quality feedback from Sales. Help maintain and share lead quality insights sourced from MARS and Lead Operations reporting. Documentation & Process Support Maintain and update process documentation, runbooks, and execution guides as workflows evolve. Contribute to improving consistency and repeatability across campaign activation processes. Skills & Attributes People & Ways of Working Comfortable working in a fast-paced, operational environment with changing priorities. Able to manage assigned tasks independently while collaborating closely with teammates. Clear communicator who raises risks or issues early and seeks guidance when needed. Willingness to learn new systems, processes, and tools quickly. Analytical & Problem-Solving Skills Strong analytical and problem-solving skills. Strong attention to detail with a focus on accuracy and quality. Ability to follow structured processes and troubleshoot basic execution issues. Comfortable working with data to validate outcomes and identify inconsistencies. Knowledge & Experience Bachelor’s degree in Marketing, Business, or a related field ( ... (truncated, view full listing at source)