Product Manager, MarTech & Digital Systems

Job Description At Zendesk, we are dedicated to accelerating revenue growth and optimizing our Go-To-Market strategy through innovative technology. We are actively scaling our MarTech ecosystem and embedding artificial intelligence across our platforms to deliver highly personalized, seamless customer journeys at scale. As part of our ongoing evolution, we are expanding our capabilities to support modern monetization models—including usage-based and consumption-based pricing. In this role, you will be at the forefront of enabling these flexible, customer-centric revenue models that align with today's dynamic market needs. About the Role We are looking for a highly strategic and technically fluent Product Manager, MarTech & Digital Systems to own the vision, roadmap, and execution of our marketing technology and digital experience stack. Sitting within the IT organization, you will serve as the primary liaison and strategic partner to our Marketing, MarketingOps, and SalesOps teams. You will treat our internal GTM and digital systems as a product, ensuring seamless data flow, scalable architecture, and high platform reliability-from top-of-funnel digital acquisition (SEO, web, trials) through to closed-won sales. As the landscape evolves, you will also lead the technical evaluation and integration of AI-driven capabilities to maximize team efficiency and customer personalization. Key Responsibilities Digital & MarTech Product Vision: Define and manage the overarching product roadmap for our digital marketing stack (CMS, eCommerce, trial flows) and core MarTech stack (e.g., Marketo, Salesforce). Prioritize the backlog based on business value and strategic OKRs. AI & Automation Strategy: Evaluate, implement, and govern AI solutions across the GTM stack. This includes integrating predictive models (e.g., AI lead scoring), deploying generative AI for content and web workflows, and leveraging agentic AI to automate manual ops tasks. Digital Channel Enablement: Architect and manage the underlying systems that power our digital marketing efforts. This includes owning the technical foundations for SEO, enterprise Content Management Systems (CMS), eCommerce platforms, and Product-Led Growth (PLG) trial and expansion motions. System Architecture & Integrations: Oversee the end-to-end flow of data across systems. Ensure integrations between our website, trial databases, eCommerce billing, and CRM are stable, scalable, and built to support rapid growth. Cross-Functional Alignment: Act as the strategic bridge between IT (Engineering, Data, Security) and Business Operations (Marketing, MarketingOps, SalesOps). Translate GTM strategies into scalable technical architectures. Project Delivery & Transformation: Lead high-impact, enterprise-level system migrations, implementations, and feature enhancements. Ensure 100% on-time delivery with rigorous testing and minimal business disruption. Data Quality & Governance: Partner with IT Security and Data teams to establish robust data governance frameworks, specifically ensuring that new AI tools comply with internal security and data privacy regulations (GDPR, CCPA). How You Will Partner With Digital Marketing & Content: You will own the platform (e.g., Adobe Experience Manager, WordPress, Magento), while they own the campaigns and content . You will build the technical capabilities they need for SEO optimization, seamless eCommerce transactions, and AI-assisted content workflows. With MarketingOps: You will build the technical capabilities they need for advanced segmentation, AI-driven lead scoring, closed-loop reporting, and automated workflows originating from digital channels. With SalesOps: You will ensure digital and trial data seamlessly transitions to sales workflows, stabilizing lead routing and defining SLA tracking architectures. With IT/Engineering: You will lead the agile ceremonies, write clear user stories, and protect the engineering team's capacity while ensuring ent ... (truncated, view full listing at source)