Product Marketing Lead

Product Marketing Lead ABOUT ASTRA Astra is building mission-critical infrastructure for moving money at scale. Our platform processes billions in annual transaction volume with 99.9%+ uptime, powering real-time transfers, bank debits, card disbursements, and complex financial compliance systems. We provide APIs and automation tools that enable businesses to move money programmatically while maintaining strict regulatory requirements. THE ROLE As Astra's first Product Marketing Manager, you will be at the center of how we bring our payments infrastructure to market. This is more than a traditional product marketing position — it's an opportunity to build the messaging, positioning, and go-to-market strategy that will define how customers understand and adopt Astra's platform. You'll own the full spectrum of product marketing: crafting compelling narratives around our API products, enabling our sales team to win deals, developing rich content that demonstrates real impact, and ensuring our positioning cuts through in a crowded fintech landscape. You'll also partner closely with the leadership team to inform roadmap priorities based on market feedback and to build marketing initiatives that drive pipeline and revenue. Because this is an early hire on the go-to-market team, you'll have direct input into our messaging framework, the content we create, and the sales playbooks we build. You'll collaborate with leaders across sales, product, engineering, and customer success to ensure that Astra's value proposition resonates as powerfully as our technology performs. This role is perfect for someone with the marketing expertise to drive results today and the strategic vision to build scalable go-to-market systems for tomorrow. WHAT YOU’LL DO - Go-to-Market Strategy: Develop and execute comprehensive launch plans for new payment products and platform features, coordinating across product, sales, and marketing teams. - Content Development: Produce whitepapers, case studies, blog posts, webinar content, and email campaigns that educate the market and drive inbound demand. - Positioning & Messaging: Create differentiated positioning that translates our technical capabilities into clear business value for target buyers — from technical decision-makers to finance leaders. - Sales Enablement: Build pitch decks, battle cards, demo scripts, and objection-handling guides that empower our sales team to close deals faster and with higher confidence. - Market Intelligence: Conduct ongoing customer research, competitive analysis, and win/loss analysis to inform product strategy and refine our messaging. - Customer Advocacy: Develop compelling success stories and ROI narratives that demonstrate how Astra powers financial operations at scale. - Product Evangelism: Represent Astra online and in-person, including industry conferences and events, building credibility and thought leadership in the payments ecosystem. - Launch Execution: Own cross-functional launch timelines, ensuring coordinated execution across product releases, sales training, campaign activation, and customer communications. WHAT WE’RE LOOKING FOR Required Experience - 3-5 years of product marketing experience, ideally at a fast-growing B2B SaaS, fintech, or payments company. - Strong understanding of the payments ecosystem — processors, networks, compliance requirements, and how businesses evaluate infrastructure providers. - Proven track record of successful product launches with measurable impact on pipeline, revenue, or market awareness. - Exceptional storytelling ability. You can take complex technical concepts (APIs, webhooks, reconciliation flows) and make them compelling to both technical and business audiences across diverse industries and use cases. - Ambition to structure and systems 0 to 1, and comfort in creating frameworks, templates, and playbooks that scale. - Experience collaborating with Product, Sales, and Engineering teams to align on priori ... (truncated, view full listing at source)