Founding Marketing Lead

Linkup
NYC (NY) or San Francisco (CA)Posted 27 March 2026

Tech Stack

Job Description

Founding Marketing Lead ABOUT THE ROLE We’re looking for a top-tier Founding Marketing Lead to join our team and work hand-in-hand with our founders. This is our first marketing hire. Your core responsibilities will be to: - Define and execute Linkup’s marketing strategy, from positioning to growth experiments - Build and operate the systems powering our brand, community, and inbound pipeline - Design multi-channel campaigns across content, social, events, and paid acquisition - Turn technical capabilities into compelling stories that resonate with developers and enterprises - Lead launches and PR initiatives for new products and partnerships - Collaborate with product, GTM, and engineering to craft narratives around our AI-ready search infrastructure - Measure, analyze, and iterate on campaigns to optimize awareness, engagement, and conversion REQUIREMENTS You’re a great match if you: - Are excited to help build Google for AI agents, and believe in Linkup’s mission - Have strong experience (3y+) in marketing for a technical product, ideally APIs, infrastructure, or AI - Understand marketing funnels, growth channels, and brand positioning in technical markets - Are an exceptional storyteller, both strategic and hands-on with content and distribution - Enjoy turning complex technology into simple, inspiring messaging - Are data-driven, analytical, and creative in equal measure - Thrive in a fast-paced, high-ownership startup environment EXAMPLE PROJECTS - Launch our "Web Retriever" category and drive awareness among AI developers - Collaborate with our CEO and an agency to rebrand Linkup and redesign our website - Design and execute campaigns around new Linkup endpoints and integrations - Build our content engine, blog, newsletter, case studies, and founder thought leadership - Run growth experiments across paid, social, and community channels - Partner with ecosystems (Cloudflare, FriendliAI, Qdrant…) to co-market joint launches - Create dashboards to track user acquisition, activation, and retention DETAILS The ideal candidate will play a central role in our GTM team, partnering closely with the founders to spearhead groundbreaking products. Your expertise will shape the future of AI‑powered applications and bring our vision to life. We offer a flexible remote‑work policy- see the details here https://www.notion.so/Linkup-Remote-Work-Policy-d593322ac4c84988b1c7c327d6c4d39e?pvs=21. Join us and leverage your expertise to push the boundaries of AI! ABOUT LINKUP OUR VISION We believe in a future of AI agents and the agentic web. These digital entities can create more value for humanity than we ever could alone, but they depend on the internet to operate, collaborate, take action, and gather information. AI agents need web search. To perform well, they require information that is current, reliable, and context‑specific—not the diffuse, steadily aging knowledge frozen at their last training cut‑off. Modern web search is built for humans, not AIs. Instead of trusted facts, it serves links, ads, and click‑bait. People want visually engaging pages; AI systems need structured truth. An AI can absorb oceans of data, while human attention barely skims the surface. Humans think visually and intuitively; AI reasons in latent space. Web 2.0 is sunsetting. The deck is being reshuffled, and the Bing‑Google search oligopoly is crumbling. Indexing ever more pages is no longer the goal; semantically organizing facts for AI systems is. In the coming agentic web, Google’s ad‑driven model has no natural home. Search for AI must be rebuilt from the ground up. We are reconstructing the web as a rigorously structured knowledge layer, mapping every concept, entity, and claim into a coherent semantic graph. This foundation delivers verified facts and rich context to AI instantly, unlocking faster reasoning, higher accuracy, and radically more useful answers for everyone. Humans search Google; AI searches Linkup. O ... (truncated, view full listing at source)
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