Director, Creative Strategy

Director, Creative Strategy Our Mission Prose is truly custom hair and skin care made-to-order—just for you. Our line of custom products are made by an in-house, Paris-based R&D team of gifted chemists who combine natural ingredients in innovative ways alongside dermatologists, giving consumers clean skin care, hair care and impeccable results. At the heart of Prose’s success is Singular, its proprietary AI-powered beauty-tech platform, which has revolutionized personalized beauty at scale. Marrying a technology-driven approach with an apothecary-style concept, all Prose hair and skin care products are personalized to your one-of-a-kind hair, skin, goals and environment. We’re a company that wants to change beauty practices, so we’re changing the way beauty companies practice. As a certified B Corporation, a Public Benefit Corporation and Climate Neutral, we’re proving that good business is always sustainable. With Prose, there’s nothing sacrificed to bring you great products—not trees, materials, wages, or performance. PROSE & SINGULAR IN NUMBERS - Founded in 2017, with hubs in Paris, New York, and Los Angeles - 10M+ consultations completed - 2M customers and 350K active subscribers - 21M custom products made, with 1M+ unique formulas - 350+ team members across disciplines - $600M+ in lifetime sales, with $165M+ revenue in 2024 - Profitable since 2024 Discover our Company Culture on Welcome to the Jungle here https://www.welcometothejungle.com/en/companies/prose Discover our Company Mission & Vision in video here https://www.youtube.com/watch?v=TwLYulX9wBU DIRECTOR, CREATIVE STRATEGY (GROWTH PERFORMANCE) Prose is looking for a Director, Creative Strategy to lead the performance creative strategy efforts and drive the paid creative pipeline across haircare and skincare. You will lead an in-house team and manage multiple agency partners while partnering closely with Growth, Brand, Product, Analytics and Creative teams to deliver creative that is both on-brand and optimized to perform, maintaining target CPA and attracting high LTV customers. The ideal candidate brings deep experience leading creative strategy for high-growth, direct-to-consumer brands, ideally in the premium subscription space. You pair sharp creative instincts with a data-driven mindset, translating insights into ideas that scale and drive conversion. IN THIS ROLE, YOU WILL: - Own the end-to-end creative and channel strategy for performance marketing across paid channels (Meta, Google, AppLovin, Pinterest, etc) - Build and maintain a creative testing and optimization framework, using insights (customer, competitive, etc) to continuously improve performance - Partner with Brand, Creative, and Growth teams to ensure creative is aligned, on-brand, and channel optimized to meet KPIs - Partner with Creative team to scale internal creative production capabilities, with a focus on video to drive creative diversification and aid pipeline health - Translate business and growth objectives into clear creative roadmaps, briefs, and testing plans to hit CPA targets and drive relevance with high LTV customers - Use AI tools to enhance workflows for ideation, iteration, and creative testing - Lead, coach, and develop a team of two in-house strategists, setting clear priorities and expectations - Manage 3+ external agency partners, including onboarding, scope alignment, budget, performance management, and feedback - Collaborate with the Influencer team to craft and refine briefs for UGC and testimonial video content - Oversee the development and delivery of high-performing creative assets, ensuring quality, consistency, and speed - Analyze creative performance and communicate learnings and recommendations to Growth, Brand, and executive leadership stakeholders - Foster a culture of creativity, innovation, and collaboration within the paid social creative team KEY CANDIDATE REQUIREMENTS: - 8+ years of experience in growth marketing, creative str ... (truncated, view full listing at source)