Senior Brand Marketing Manager

Who we are Aurora’s mission is to deliver the benefits of self-driving technology safely, quickly, and broadly. The Aurora Driver will create a new era in mobility and logistics, one that will bring a safer, more efficient, and more accessible future to everyone. At Aurora, you will tackle massively complex problems alongside other passionate, intelligent individuals, growing as an expert while expanding your knowledge. For the latest news from Aurora, visit aurora.tech or follow us on LinkedIn . Aurora hires talented people with diverse backgrounds who are ready to help build a transportation ecosystem that will make our roads safer, get crucial goods where they need to go, and make mobility more efficient and accessible for all. We’re searching for a Brand Marketing professional. As Senior Brand Marketing Manager, you'll be the steward of the Aurora brand, playing a critical role in developing and executing marketing strategies that build our brand awareness, sentiment, and connection with key audiences. You'll lead brand campaigns, shape our employer brand to attract top talent, and manage key co-marketing partnerships. We’re looking for a seasoned brand leader with deep expertise in brand strategy, storytelling, and campaign management, preferably with B2B tech experience (or similar industries). The ideal candidate is a creative and strategic thinker who can translate complex technical concepts into compelling narratives and manage integrated campaigns from brief to execution. In this role you will Brand Marketing (60%) Brand Strategy Storytelling: Develop and execute integrated strategies for major company moments, product announcements, and brand campaigns. Craft sharp, inspiring campaign briefs for internal teams and external agencies. Develop scripts and concepts in close collaboration with our creative teams to produce breakthrough content across all forms of Aurora’s media and events. Integrated Campaign Management: Lead the planning, execution, and measurement of integrated, multi-channel brand campaigns and 360 marketing programs with top-tier media platforms to effectively reach target audiences and achieve business goals. Leverage agencies and internal creative teams to develop and deploy content. Measure and report on campaign performance. Measurement, Market Research, Insights: Lead our brand tracker initiative and conduct ongoing market research and competitive analysis to identify trends and opportunities. Deeply understand our various audiences (Customers, Industry Informed Influential, Analysts Investors, GR Stakeholders, Gen-Pop, Top Talent) and shape our voice and messaging to them. Use audience insights to inform our marketing strategies and content. Brand Stewardship: In collaboration with the creative team, act as a steward of the Aurora brand. Ensure consistency in our voice, look, and feel, and champion adherence to brand identity and guidelines across all touchpoints. Cross-Functional Collaboration: In addition to regular coordination across MarComm, product, legal, etc. this role will serve as a key link between the marketing team and the Government Relations and Safety teams, providing strategic and executional support for their campaigns and strategic initiatives, like “Aurora Works” economic impact program. Provide approved brand assets to all cross-functional partners (internal and external). Employer Brand (30%) Strategy Campaigns: Develop and execute a comprehensive employer brand strategy and associated campaigns to attract and engage top technical talent. Content Development: Partner with engineering and Talent Acquisition teams to develop compelling technical content that showcases Aurora as an employer of choice. Talent Acquisition Events: Contribute to the Talent Acquisition events strategy, ensuring our employer brand is powerfully represented and effectively persuading potential employees to consider Aurora. Help develop engaging content and activations. ... (truncated, view full listing at source)