Go-to-Market Lead

Go-to-Market Lead ABOUT ATTICUS At any given time, 16 million Americans are experiencing a crisis that requires urgent help from our legal system or government. The right assistance could transform their lives. But today, most never get it. Atticus makes it easy for any sick or injured person in crisis to get the life-changing aid they deserve. In the last six years, we’ve become the leading platform connecting people with disabilities to government benefits. We also help victims of accidents, misconduct, and violence get compensation from insurance. So far, we’ve helped hundreds of thousands of people access over $10B in life-changing aid —and earned over 17,000+ five-star reviews. And we’re just getting started. We've raised more than $100 million from top VC firms like Fika, Forerunner, GV (Google Ventures), and True Ventures, with ambitions to create a category defining business assisting needy Americans. (We closed our Series C round in April 2025, so we're well-funded for the foreseeable future.) In 2025, our team grew from 151 to 210, and we will grow again in 2026. THE JOB Our business is complex and multi-faceted: we play in an enormous space with huge barriers to entry, we have no direct competitors, and as a two-sided marketplace we have to coordinate multiple constituencies via a complex funnel that’s shaped by many different functional teams. To manage this complexity, the heart of our organization is a set of cross-functional go-to-market teams that own the P&L for our legal verticals, each run by a General Manager. These teams are not only responsible for managing budgets and staffing, but they also set the direction for the vertical as a whole: which channels to grow, what tests to run to improve conversion, how to balance dozens of strategic tradeoffs, and more. As GTM Lead, you’ll drive major initiatives to maximize the number of clients we serve in our Social Security Disability vertical. You’ll report to our General Manager (Peter Bailinson https://www.linkedin.com/in/peter-bailinson/), and work closely with company leaders across marketing, product, client experience, operations, finance, and more. It’s a fast-paced and incredibly important job, requiring a full toolkit of skills, including strategy, implementation, team management, and most importantly, strong judgment. In a typical week, you might do any of the following: - Launch a new client acquisition channel through a rapid test-and-learn pilot. This could be a partnership with a Series E startup with an overlapping client base, a new digital marketing platform, scrappy OOH visual campaigns, or anything else you think could work. - Lead a cross-functional team to integrate more AI into our client funnel. Build the financial model to assess the economics, select a vendor and evaluate their service, and make the call on whether the tooling is high-quality enough to test with our clients. Then, roll out the solution. - Craft a plan to invest $750K into completely redoing our website. Interview 20 successful clients and 20 users who failed to retain a lawyer, research peer websites to create a prioritized list of features, and manage the agency we hire to tackle this project. The role is a rare opportunity to join a fast-growing Series C startup in a position that tackles the toughest challenges we face as a company, includes meaningful exposure and mentorship from company leadership (including our CEO https://www.linkedin.com/in/sam-byker/), and is a clear pathway to both own a P&L and gain expertise in key functions like marketing and product. It’s designed to be a path to staying here and growing as an executive, or even starting your own company down the road. QUALIFICATIONS We are considering two distinct candidate profiles for this role: 1. You started your career at a top consulting firm and have already made the leap to an operator role in an early-to-growth stage startup, with a track record of tackling initiatives that fueled c ... (truncated, view full listing at source)