Senior Analyst, Marketing Analytics & Insights (Remote)

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Who You Are We are looking for a Senior Analyst, Marketing Analytics Insights to join our Marketing Operations team. In this role, you'll be a key part of the Marketing team, owning the reporting and insights function to drive marketing performance analyses. You will be at the forefront of the company's data-driven marketing efforts, using data to inform and improve marketing strategies in partnership with sales, product, and finance. This role is crucial for shaping marketing strategy by analyzing performance across various channels, identifying trends, and uncovering opportunities for growth. Your Success Profile What You Will Work On Performance Analysis Insights : Analyze digital marketing performance across multiple channels, such as Paid Search, Paid Social, Affiliate, and Programmatic. Conduct deep-dive, ad-hoc analyses to evaluate paid media effectiveness and identify performance drivers. Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science. Reporting Visualization : Maintain data visualization dashboards and reports that track key metrics and KPIs. You will also streamline reporting processes to surface real-time insights that improve channel performance. Strategy Optimization : Translate insights from various data sources into actionable strategies that improve ROI and guide budget reallocations. Cross-functional Collaboration : Work closely with marketing, product, and engineering teams to implement robust tracking and attribution mechanisms. Partner with finance and channel leads to forecast spend, guide investment decisions, and ensure budget alignment across channels. Operational Excellence : Manage key marketing platforms (e.g., MTA/MMM tools such as Hockeystack) to ensure data integrity and process efficiency. You will also support campaign operations, including budget optimization and allocation. How You Will Do Your Work As a campaign operations analyst, how results are achieved is paramount for your success and, ultimately, in our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following: Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals. Functional expertise - subject matter expertise of specific functions, including knowledge of principles, practices, and domain knowledge. Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking. Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism. Nimble learning - Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder. Builds networks - effectively building formal and informal relationship networks inside and outside the organization. All Justworkers focus on alig ... (truncated, view full listing at source)