Senior Web Marketing Analyst

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us! SolarWinds, a leader in Observability, Service Management, and Database software, is looking for a self-driven Senior Web Marketing Analyst who will actively partner with our teams to uncover meaningful insights and help teams to improve operational efficiency. This role will support the Marketing organization by conducting and presenting analyses across SolarWinds’ web properties. Primary responsibilities will include building and maintaining dashboards to help monitor and improve general web trends and conversion rates, as well as working with the Web Marketing team to design, implement, and interpret web tests with the purpose of optimizing conversion and other key behaviors. The Senior Web Marketing Analyst will be responsible for tracking, reporting and analyzing online user behavior, campaign performance, and overall lift from marketing programs. The Senior Web Analyst will also identify new ideas and opportunities for improving analytics capabilities including integration with offline and external data sources. Intellectual curiosity, problem-solving and resourcefulness are key qualities, as aspects of support involve troubleshooting data disparities within complex systems, and researching data across multiple channels, geographies and products. It is critical that all reports and analyses are delivered on time and accurately to key stakeholders within the organization. Position Summary The Senior Web Marketing Analyst supports the business with data-driven decision making. The ideal candidate has a passion for driving effective digital initiatives and helping stakeholders to use data in telling a performance story. The role is cross-functional, collaborating with web operations, web project management, and digital marketing teams to support efforts that drive revenue and continuously optimize how our digital presence benefits our customers and prospective buyers. This role will report to the Senior Manager, Marketing Analytics, and join a team tasked to translate data into business-driving insights, and ensure continuous optimization across online metrics and decision making for global Marketing teams. The Senior Web Marketing Analyst becomes part of our company-wide Analyst guild that has diverse expertise in online data, multi-channel attribution and algorithm creation, regression analysis and data mining, has access to best in class analytics tools and a talented data team, and is a trusted partner across the organization. The Senior Web Marketing Analyst will be our dedicated support to specialize in all things digital marketing measurement, and has the opportunity to share our strategy in: Website behavior and user experience Measuring and optimizing digital marketing tactics and channels Analytics infrastructure: enhancing organizational intelligence by introducing new ways of assessing web performance or introducing net new sources of data into our infrastructure Responsibilities Work with the Conversion Rate Optimization and Web Marketing teams to define, setup, and interpret A/B and multivariate webpage tests Develop and deliver dashboard ... (truncated, view full listing at source)