Global Growth Marketing Manager – Trial Conversion & Activation (Monitoring & Observability)

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us! About the Job As the Global Growth Marketing Manager focused on Trial Conversion and Activation, you will lead the trial nurture, activation, and conversion for SolarWinds Observability portfolio. Your primary mission is to transform users who download or sign up for a free trial into active product evaluators, ultimately leading them to become customers. This is a highly analytical, experiment-driven role operating at the intersection of marketing, product, and sales. Location: Austin, TX/Bay Area, CA Key Responsibilities Trial Nurturing Activation • Own the Trial Lifecycle: Design, implement, and optimize a full-funnel lifecycle marketing strategy to guide trial users to evaluate and purchase. • Build and Manage Agents for AI SDR Trial Funnel: Oversee the deployment and performance tuning of our Trials to provide a 24/7 personalized onboarding experience, directly addressing current yield gaps through iterative prompt engineering and workflow optimization. • Behavioral Nurturing: Segment trial users based on product usage and in-product behavior and develop highly personalized campaigns to drive activation. • Content for Conversion: Collaborate with content and product teams to create high-impact, contextually relevant content that helps users overcome setup friction and realize immediate product value. Conversion Rate Optimization (CRO) • Experimentation Roadmap: Design and execute rigorous A/B testing and experimentation roadmap for the entire trial-to-customer journey, including landing pages, trial signup flows, pricing pages, and in-app CTA placement. • Trial Extension Strategy: Develop and test strategies for offering, qualifying, and managing trial extensions to maximize conversion for high-potential users who need more time. • Sales Enablement: Define the conversion points for sales qualified leads and collaborate with Sales to ensure timely, effective follow-up with the most engaged trial accounts. Data, Analytics Testing • Metric Ownership Analysis: Own and report on critical KPIs related to the trial stage, including Trial Conversion Rate, Trial Duration, Customer Acquisition Cost, Trial Abandonment, and feature Adoption Rate. • Data Integration: Work with Revenue Operations and Product teams to ensure data fidelity and robust tracking across all platforms (CRM, Marketing Automation, Product Analytics). • Insight Generation: Analyze quantitative (GA4, Adobe, Pendo) and qualitative data to diagnose drop-off points and inform/test new growth hypotheses. Qualifications • 5+ years of experience in Growth Marketing, Demand Generation, or a similar role within a B2B SaaS or enterprise software environment • Proven track record of success in optimizing free trial, free tool, or demo funnels and demonstrably increasing conversion rates. • Technical fluency and experience with: • Marketing Automation/CRM: Outreach, Marketo, Salesforce, or similar. • Product Analytics: Pendo, Amplitude, Mixpanel, or similar. • A/B Testing Tools: Optimizely, VWO, or similar. • Landing Page Tools: Hushly, Mutiny • Ad Platforms: Google, Bing, 6Sense, LinkedIn • Data Profici ... (truncated, view full listing at source)