Field Marketing Manager

Yext (NYSE: YEXT) is the leading brand visibility platform, built for a world where discovery and engagement happen everywhere — across AI search, traditional search, social media, websites, and direct communications. Powered by over 2 billion trusted data points and a suite of integrated products, Yext provides brands the clarity, control, and confidence to perform across digital channels. From real-time insights to AI-driven recommendations and execution at scale, Yext turns a brand's digital presence into a competitive advantage, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a ‘Best Place to Work’ globally by industry leaders such as Built In, Fortune, and Great Place To Work®! About the Role Yext is redefining how enterprise brands grow in an AI-first world, and we’re looking for a Field Marketing Manager to own pipeline generation and market impact across the Central region in Germany. This is a high-ownership role spanning field marketing, events, and account-based marketing, where you will define how Yext shows up in the region and directly influence revenue outcomes. You will bring a modern, data-driven approach to regional marketing, using AI and automation to scale programs, improve precision, and continuously optimise performance. What You’ll Do Regional Strategy Revenue Ownership Own pipeline impact for the Central region, including sourced and influenced revenue across prospect and strategic accounts Develop and execute an integrated regional marketing strategy aligned to pipeline goals, vertical priorities, and account segmentation Identify pipeline gaps and reallocate budget, channels, and program focus to maximise impact Bring a strong point of view on German market dynamics, buyer behaviour, and competitive positioning to shape regional strategy Account-Based Marketing Sales Partnership Partner with Sales leadership to define account prioritisation, engagement strategy, and success metrics for target accounts Own activation of regional ABM programs, ensuring alignment across field programs, digital campaigns, and sales plays Act as a strategic partner to Sales, BDRs, and Customer Success, influencing priorities, driving alignment, and ensuring follow-through Design programs that accelerate deal progression, increase account penetration, and improve win rates Program Execution Experience Design Build and own a quarterly calendar of high-impact programs, including executive events, field activations, and virtual experiences Lead end-to-end execution of first-party, third-party, and virtual events, ensuring exceptional quality and strong business outcomes Design integrated, multi-touch programs that connect events, digital, and outbound motions into cohesive experiences Continuously test new formats, channels, and engagement strategies to improve performance and differentiation Performance, Analytics Optimization Define success metrics tied to pipeline creation, deal progression, and revenue outcomes Analyse program performance to identify trends, diagnose gaps, and inform strategic decisions Make data-driven tradeoffs, scaling high-performing programs and eliminating underperforming ones Track and maintain campaign performance in systems such as Salesforce and Hockeystack, contributing to clear, actionable reporting AI-Driven Execution Operational Scale Leverage AI tools to accelerate campaign development, including segmentation, personalisation, and content creation Use AI-driven insights to improve targeting, timing, and program effectiveness across channels Identify and automate manual workflows across event execution, reporting, and follow-up to increase efficiency and scale Partner with global marketing and operations teams to test and scale AI-enabled marketing capabilities Build repeatable playbooks, templates, and systems that enable consistent, scalable execution a ... (truncated, view full listing at source)