Head of B2B Product Marketing

Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals. What you’d be doing in this role As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. At the moment, this role is focused on: Defining and owning a B2B product marketing strategy — positioning, segmentation, and GTM architecture — that directly shapes how Canva competes and wins Turning business priorities into bold, differentiated narratives that move markets and create real competitive distance Owning the full-funnel marketing narrative, from sharp positioning through pipeline activation to measurable revenue impact, in close partnership with Product and Sales leadership Managing, mentoring, and developing a global team of 8 — including 4 direct reports — who are motivated, stretched, and set up to do the best work of their careers Defining the end-to-end value proposition architecture for Canva's B2B solutions and leading high-impact global launches that are commercially ready from day one Partnering with Sales Enablement to give the field world-class tools, messaging, and collateral — not just content that exists, but content that wins Setting the editorial vision and using AI to scale content without losing the sharpness and point of view that makes it worth reading Building a clear, compelling story about marketing's contribution to pipeline, win rate, and revenue — and shaping how the organisation thinks about attribution and investment Bringing a sharp external perspective on trends, competitive dynamics, and customer behaviour that keeps Canva positioned ahead of the market You're probably a match if You bring 10+ years of B2B product marketing experience, with significant time in senior leadership roles at a high-growth SaaS or technology company You have a track record of developing and executing product marketing strategies that demonstrably moved commercial metrics — pipeline, win rate, adoption, retention, and revenue You have an exceptional ability to synthesise complex product capability into clear, resonant narratives that land with buyers, sellers, and executives You've built and developed high-performing teams across geographies — you're a leader people want to follow You have deep experience partnering with Sales at a strategic level — you understand how revenue organisations work and know how to make marketing genuinely useful to the field You've built programs with Sales Enablement that genuinely improve seller outcomes You're skilled at navigating matrixed organisations and influencing without authority across product, marketing, and go-to-market functions You have strong commercial acumen — you think in terms of pipeline and revenue outcomes, not just programmes and output You have executive presence and credibility — you're comfortable presenting strategy to C-suite stakeholders and challenging assumptions with data You're familiar with SaaS or platform business models, and experience with both PLG and enterprise GTM motions is a strong advantage You have a genuine passion for Canva's mission and a curiosity about how design-led products change the way teams work About the team & role As Head of B2B Product Marketing, you will be the strategic architect of how we bring Canva's B2B products to market: shaping the narrative, arming the fie ... (truncated, view full listing at source)