Lifecycle Marketing Manager

About Us Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform. Canary is utilized by 20,000+ hoteliers in 100+ countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results. Canary was named a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work — and is backed by top Silicon Valley investors like Y Combinator, F-Prime, Brighton Park Capital and Insight Partners. Join us in shaping the future of hospitality! About the Role The Lifecycle Marketing Manager at Canary will be responsible for driving customer expansion (cross-sell), advocacy and retention within our existing customer base. This role is critical for expanding and maximizing Customer Lifetime Value (CLV). You will own the strategy and execution of multi-channel lifecycle campaigns, including in-product communications, digital channels and email. The role will also have a strong emphasis on creating efficient sales-marketing motions within the Customer Success (CS), Sales Development Representative (SDR), and Account Executive (AE) teams. This is a pivotal role for a data-driven marketer who excels at creating personalized customer journeys and collaborating across departments.