Director, Direct Mail Growth

<div class="content-intro"><div><span style="font-size: 12pt;"><strong>About Caribou </strong></span></div> <div> <p>At Caribou, we care about giving people financial freedom so they can focus on what’s most important to them. Today, less than two percent of Americans refinance their auto loans despite drastic increases in the cost of new and used cars. We see huge potential to help folks reduce their monthly auto expenses, as well as increase the predictability of those expenses over time. We do this by building technology to pair customers with community banks and credit unions, and ushering them through the process quickly. On average, our drivers save $159/month on their car loans while protecting their investment long term. </p> <p>Caribou is led by leaders from the technology, automotive, and finance industries. We’re proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures and others.</p> </div></div><h3><strong>About the Role</strong></h3> <p>Caribou is seeking a <strong>Director, Direct Mail</strong> <strong>Growth</strong> to lead the strategy and execution of our direct mail acquisition engine, scaling profitable customer growth through data-driven optimization and operational excellence.</p> <p>Direct Mail is already a top acquisition channel for Caribou, with significant opportunity to scale volume, improve efficiency, and unlock incremental profitability. This is a high-impact, high-visibility leadership role for a marketer who thrives at the intersection of art and science, with a proven track record of scaling direct mail into a profitable growth lever.</p> <p>Reporting to the VP of Marketing, you will define the long-term vision and deliver against aggressive growth targets, partnering closely with Data Science Analytics, FPA, Lending, Data Engineering, Design, and Sales Operations. The ideal candidate brings deep experience in pre-screened / credit-based programs and understands how to successfully operate in a highly regulated, cross-functional, and high-security environment.</p> <h3><strong>Key Responsibilities:</strong></h3> <ul> <li><strong>Own Direct Mail Growth Strategy</strong>: Set and evolve Caribou’s direct mail acquisition strategy to deliver aggressive volume and ROI targets, while scaling profitability and efficiency. Monitor industry trends and the competitive landscape to surface emerging risks and unlock new growth levers.</li> <li><strong>Audience Modeling:</strong> Partner with Data Science, FPA, and other cross-functional partners to optimize selection and suppression criteria, refine propensity models, and leverage credit bureau and other data sources to improve response, conversion, and program profitability.</li> <li><strong>Campaign Execution</strong>: Lead end-to-end campaign planning and execution across internal teams and external partners, ensuring on-time creative, data readiness, and mail drops.</li> <li><strong>Production Vendor Management:</strong> Manage the full production lifecycle and high-security vendor relationships (SOC2-compliant print/data partners), ensuring quality, compliance, and cost control.</li> <li><strong>Testing Optimization:</strong> Build an always-on experimentation program across segments, formats, messaging, offers, and creative—turning learnings into repeatable performance gains.</li> <li><strong>Budgeting Measurement:</strong> Own a multi-million-dollar budget; partner with FPA, Data Science and Analytics on forecasting, attribution, and incrementality measurement.</li> <li><strong>Cross-Functional Leadership and Communication:</strong> Align stakeholders and communicate performance, insights, and risks clearly to senior leaders and key partners.</li> </ul> <h3><strong>About You</strong></h3> <p>You’re a high-ownership growth leader who thrives in fast-moving environments—and you’re driven by outcomes. </p> <ul> <li><strong>10+ years</strong> of direct mar ... (truncated, view full listing at source)