Territory Sales Executive (Malaysia)

HitPay
Full timePosted 21 February 2026

Job Description

Location: Malaysia (Territory-based: Johor Bahru (JB) / North Malaysia (Penang & Kedah) / East Malaysia (Sabah & Sarawak))Employment Type: Full-timeReporting To: Country Lead (Malaysia)About HitPayHitPay is a unified commerce and payments platform that helps businesses accept payments online and in-store—cards, local payment methods, e-wallets, BNPL, payment links, and integrations (e.g., Shopify / WooCommerce / Wix). We work with fast-growing SMBs across APAC to help them increase conversion, reduce payment friction, and operate more efficiently.Role SummaryWe’re hiring territory-based sales owners to drive merchant acquisition and growth across key regions in Malaysia. You will own your territory end-to-end: building pipeline, pitching HitPay, closing merchants, and ensuring a smooth activation journey in partnership with internal onboarding/support teams.This is a hands-on role for someone who is comfortable both in the field (merchant visits, walk-ins, local networking) and inside sales (calls, WhatsApp follow-ups, remote demos).TerritoriesCandidates will be hired for one of the following territories:Johor Bahru (JB) / JohorNorth Malaysia (Penang & Kedah)East Malaysia (Sabah & Sarawak) (travel required within East Malaysia)What You’ll DoOwn merchant acquisition in your territory: prospect, pitch, negotiate, and close.Build a steady pipeline of SMBs across key verticals (retail, F&B, services, e-commerce, multi-outlet businesses).Sell HitPay’s solutions including:Online payments (cards + local payment methods + BNPL)Payment links for fast collectionE-commerce integrations (Shopify / WooCommerce / Wix and more)In-person acceptance (where relevant)Run discovery calls/meetings and recommend the right setup based on merchant needs.Work closely with onboarding/compliance/support teams to drive fast activation and first transaction.Create local lead engines (referrals, merchant clusters, communities, web agencies/accountants/SME enablers) as a source of leads—this is not a dedicated partnerships role.Maintain accurate CRM updates and provide weekly visibility on pipeline, forecast, and on-ground insights.Success Metrics (Examples)Qualified leads created per weekNew merchants activated per month (and time-to-first-transaction)Activation conversion rateRevenue/TPV contribution from your territoryEarly retention of newly onboarded merchants (reducing early churn)What We’re Looking For2–7+ years of quota-carrying B2B sales experience (payments/fintech/POS/SaaS/telco/logistics are all relevant).Strong prospecting ability and consistent closing track record with SMBs.Comfortable with field sales (merchant visits) and high follow-up intensity (calls/WhatsApp).Able to work independently with strong territory planning (prioritization, routing, segmentation).Good understanding of payments and/or e-commerce workflows (checkout, gateways, QR/bank methods, terminals).Bahasa Malaysia + English required. (Mandarin and local dialects are a plus depending on territory.)Nice to HaveExperience selling payment gateways, POS terminals, e-commerce plugins, or merchant acquiring.Existing SMB network in your assigned region.Familiarity with Shopify/WooCommerce/Wix merchants and agency ecosystems.
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