Brand Marketing Manager

About AvocaAvoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, including booking jobs, qualifying leads, and driving higher revenue—all at a speed and consistency unmatched by human call centers.We’ve expanded to 85 employees in under two years, backed by a high-energy, in-office culture in NYC. In a $500B+ market where missed calls mean lost business, we’re building the category-defining platform for AI-driven customer engagement.We’re serving the largest brands in home services, and grew 10x in 2025. With a high-performance, in-office team in NYC, we’re moving fast to capture a massive, underserved market where 85% of missed calls go to competitors. Every hire here has an immediate and visible impact.About the RoleWe’re looking for a Brand Marketing Manager to define, build, and scale Avoca’s brand. This role owns how Avoca shows up in the world from narrative and voice to visual identity, content, and community. You’ll partner closely with Product, Sales, Recruiting, and Leadership to create a brand that attracts customers, talent, and partners in a crowded AI landscape.This is a high-ownership, creative-meets-strategic role with direct influence on Avoca’s reputation, trust, and long-term growth.What You’ll DoOwn Avoca’s brand strategy, narrative, and voice across all external touchpointsBuild and evolve brand guidelines including messaging, tone, and visual identityLead brand campaigns that increase awareness, credibility, and trust in the marketPartner with Product Marketing and Sales to ensure consistent storytelling across website, launches, and GTM materialsDevelop high-quality content including thought leadership, customer stories, social, and long-form brand piecesOwn Avoca’s presence across channels such as website, social, events, partnerships, and community initiativesCollaborate with Recruiting and People teams on employer brand, culture storytelling, and talent-facing contentManage agencies, freelancers, and creative partners as neededTrack and report on brand health metrics including awareness, engagement, and sentimentWhat You’ll Bring 4–7+ years of experience in Brand Marketing, Content, or Creative Marketing at a B2B or B2B2C companyStrong portfolio demonstrating brand storytelling, campaign work, and creative executionExperience building or evolving a brand at a high-growth startup or scale-upExceptional writing and storytelling skills with strong visual tasteAbility to balance creativity with business goals and performance metricsComfortable working cross-functionally and influencing without authorityBonus: Experience in AI, vertical SaaS, or category creationWhy AvocaAt Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact.