Sr Graphic Designer

About the RoleCampfire is looking for a Senior Designer to build and own our design infrastructure. You'll be responsible for evolving our visual identity, creating scalable design systems, and defining how we show up across every touchpoint—from marketing campaigns to product demos to events.What You'll DoOwn and evolve our brand identity:Define and maintain our brand guidelines and visual identity systemEvolve our existing brand as the company grows and our story maturesEnsure consistency across all customer touchpoints, from marketing, product, sales, eventsBuild scalable design infrastructure:Build a library of templated design assets that reduce production time and maintain qualityEstablish design standards and best practices that empower the broader teamDesign for impact across channels:Create campaign graphics and visuals in partnership with the marketing teamDesign motion graphics for product demos, social content, and marketing campaignsSupport product marketing with compelling visual storytelling for feature launches, case studies, and educational contentCollaborate cross-functionally:Partner with marketing, product, and GTM teams to understand needs and deliver high-impact designBalance creative excellence with speed and scalabilityUse feedback and performance data to continuously refine our visual approachWho You AreMust-haves:Strong portfolio demonstrating brand identity work, design systems, and scalable templatesExpert-level proficiency in design tools (Figma, Adobe Creative Suite, etc.)Experience with motion design for digital content (product demos, social videos, marketing campaigns)Systems thinker who can build frameworks that scale, not just create beautiful one-offsCollaborative designer who understands how to balance creative vision with business needsSelf-starter comfortable working independently and managing multiple projectsNice-to-haves:Experience at a B2B SaaS, fintech, or high-growth startupBackground designing for technical or enterprise productsFamiliarity with web design and working alongside engineering teamsExperience building design systems from the ground up or evolving existing onesUnderstanding of brand positioning and how visual identity supports business strategyFamiliarity with Notion project managementSuccess MetricsYou'll be measured on:Evolution and documentation of comprehensive brand guidelines and design systemCreation of a scalable template library that measurably reduces design production timeConsistent, high-quality visual output across all marketing campaigns and channelsCross-functional satisfaction with design support and turnaround timesQuality and impact of motion design assets (engagement, shareability, sales enablement value)Why CampfireCampfire is building the future of enterprise finance—a modern accounting platform with the power of NetSuite and the ease of QuickBooks. Our reimagined general ledger automates revenue reporting, prepayments, and multi-entity consolidation. Our latest AI functionality, Ember AI, empowers finance teams to draft flux analysis, monthly reporting, and more.You'll join a small, high-impact team that moves fast, thinks creatively, and cares deeply about doing great work. We offer the freedom to experiment, the support to grow, and the chance to make a real impact on how businesses understand and manage their financial data.