Senior Manager, Paid Social and Programmatic

Who we are: Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks. Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector. Visit gomotive.com to learn more. About the Role: At Motive, the Growth Marketing organization is responsible for driving efficient, scalable revenue growth across the full customer journey—from awareness to pipeline to expansion. We are focused on building high-performance, measurable growth systems, not just campaigns. We are seeking a highly strategic and execution-oriented Senior Manager, Paid Social Programmatic to own and scale paid media across paid social and programmatic channels (e.g., LinkedIn, Meta, 6sense, Viant). This role is critical to transforming paid media into a predictable, full-funnel revenue engine. You will partner closely with Demand Generation, Lifecycle Marketing, Sales, and Marketing Ops to ensure paid media is fully integrated into Motive’s GTM strategy and driving measurable pipeline impact. The ideal candidate combines: Strong performance marketing fundamentals First-principles thinking and problem solving Creative and messaging intuition Deep analytical rigor and experimentation mindset Fluency with AI tools to drive speed, scale, and innovation This role reports to the Director of Growth Marketing and is remote (US-based). What You'll Do: Strategic Leadership Planning Own and define Motive’s paid media strategy across social and programmatic channels Translate Demand Gen priorities into scalable, full-funnel paid media plans Apply first-principles thinking to unlock growth opportunities Establish clear hypotheses, testing roadmaps, and success metrics Drive alignment across Demand Gen, Sales, and Lifecycle Channel Ownership Execution Own end-to-end execution across: Paid Social (LinkedIn, Meta) Programmatic / ABM platforms (6sense, Viant, DSPs) Activate and scale Demand Gen campaigns with alignment on: Target accounts and segments Messaging and creative Timing and objectives Build and scale full-funnel programs: Account-based prospecting Retargeting and nurture Conversion and pipeline acceleration Lead a video-first strategy to improve engagement and conversion Optimize content syndication programs for lead quality Continuously refine audience strategies (ICP, intent, behavioral signals) Drive optimization across creative, targeting, bidding, and budget Creative Strategy, AI Innovation Partner with Demand Gen, Brand, and Content teams on creative development Leverage AI tools to: Accelerate ideation and iteration Generate messaging and format variations Improve workflow efficiency Establish structured experimentation across formats (video, display, native, social) Continuously test and evolve messaging Team Leadership Development Manage Paid Media Specialist (1 FTE) and agency partners Set a high bar for ownership, accountability, and performance Build a culture of testing and continuous improvement Ensure operational rigor across planning, execution, and reporting Analytics, Measurement Optimization Define KPIs aligned to pipeline, revenue, and efficiency Build reporting frameworks tying paid media to business outcomes Lead experimentation strategy: Creative and audience testing Budget and channel mix testing Incrementality testing (holdouts, geo tests, lift studies) Partner with Analytics an ... (truncated, view full listing at source)