Senior Growth & Data Analyst (x/f/m)

The team you'll be joining At Doctolib, the Performance Marketing team is responsible for acquiring, converting, activating engaging Healthcare Professionals across France, Italy and Germany, while reaching the best ROI. We're a team of 12 highly motivated people organized around 3 pillars: Website, CRM, and Paid Acquisition. We work at the intersection of marketing, data and technology. We use modern tools (Braze, BigQuery, Amplitude, Claude Code) and we're in the middle of a full AI transformation — not as a buzzword, but as a real shift in how we work every day. If you like building things that matter, automating what slows teams down, and making data actually useful for business owners — you'll feel right at home. What you'll do As a Digital Analytics CRO Lead, you'll be the analytical backbone of the Performance Marketing team. You'll own our data and analytics strategy across website, CRM, and paid channels — and you'll build the tools, pipelines and automations that help the team move faster and smarter. You'll work closely with Marketing, Product, Customer Engagement, and our central Data team. Your impact will be direct and visible: every optimization, every targeting tool, every dashboard you ship will translate into better conversion rates, stronger campaigns, and a better experience for healthcare professionals. Your responsibilities include but are not limited to: 1. Data Analytics Infrastructure Own and evolve our analytics stack (BigQuery, Amplitude, Metabase) — setup, configuration, maintenance, and documentation Develop and maintain tracking plans ensuring data quality, reliability, and GDPR compliance Build and maintain data pipelines in collaboration with the central Data team (GCP, Dagster) Keep our Data Tag Management (DTM) up to date and create new ones as our tools evolve Use AI agents — in particular Claude Code in VSCode — as a core working tool for writing SQL, generating documentation, and setting up new integrations 2. Targeting Segmentation Design, build and maintain a scalable, maintainable targeting tool to power CRM and Paid campaigns across France, Italy and Germany Enable Marketing, Product and Customer Engagement teams to target and monitor 100% of their actions with reliable, accessible data Build audience segments, cohorts and scoring models directly from BigQuery Create automated targeting tools and data-driven workflows for business owners across markets 3. Conversion Rate Optimization (CRO) Analyze website performance and user behavior to identify trends, opportunities and friction points across the Healthcare Professional acquisition journey Design, implement and manage A/B tests across the full customer journey to optimize conversion rates Develop and execute CRO strategies for our WordPress website in collaboration with the Website team Measure and communicate the business impact of each optimization initiative 4. Performance Reporting Insights Build and maintain automated dashboards for CRM, Paid and Website performance in Metabase (and Looker down the road) Ensure consistency of metric definitions and calculation methodologies across all reporting Translate complex data into clear, actionable insights for non-technical stakeholders Document everything you build — SQL queries, pipelines, tools — so the team can rely on it over time Expected Impact Measurable improvement in conversion rates on our website (CVR) and increased ROI of paid and CRM activations A scalable targeting infrastructure that makes every campaign smarter and every euro better spent A team that uses AI agents and data tools as a real daily habit, not a side project Reliable, documented, and accessible data that business owners across FR, IT and DE can actually use Who you are Before you read on — if you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply. You could be our next team mate if you: Yo ... (truncated, view full listing at source)