Senior Analyst, Marketing Analytics

About Remote Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote. With Innovation as one of the core values, we have built Automation and AI capabilities into the requirements for every role. We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform. If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work! What this job can offer you This is an exciting time to join Remote and make a personal difference in the global employment space as Senior Analyst, Marketing Analytics. As a senior member of our Revenue Operations team, you won't just be crunching numbers; you will be the strategic engine behind our growth. We are looking for a highly motivated expert to be the primary partner to the Senior Manager of Planning and Analytics and the broader Marketing organization. You will take the lead on high-impact projects, moving beyond simple reporting to shape our global marketing strategy. From perfecting our attribution logic to quantifying the impact of brand awareness, your insights will directly dictate where we invest our next dollar. What you bring Professional Experience: Extensive experience in marketing analytics, specifically within B2B SaaS or high-growth enterprise environments. Attribution Expertise: Proven track record of designing and driving attribution modeling (Multi-touch) for Marketing and other Top-of-the-Funnel (TOFU) streams. Full-Funnel Vision: Deep understanding of non-paid focus areas; experience building reporting for organic growth, brand health, and Share of Voice (SoV) . Technical Proficiency: Experienced and confident in operating across the full technical stack from Snowflake to Dbt and BI tools. Stack Knowledge: Experience navigating CRM and automation systems (Salesforce, HubSpot) and modern BI tools (Sigma, Tableau, or Looker). Strategic Communication: The ability to command a room of executives, translating complex data structures into a clear narrative. Language: Professional fluency in written and spoken English. Demonstrates strong automation and AI capabilities. Writes and speaks fluent English. It's not required to have experience working remotely, but considered a plus. Key Responsibilities Advanced Attribution Modeling: Lead the development and refinement of attribution models that capture the value of Marketing and various TOFU streams, ensuring a holistic view of the customer journey. Non-Paid Brand Analytics: Establish the framework for measuring all marketing channels. Build robust reporting for Share of Voice , organic reach, and brand sentiment to balance our performance marketing focus. Strategic Planning Forecasting: Drive the annual and quarterly planning process for marketing investments, providing data-backed recommendations on budget allocation. LTV Predictive Modeling: Build and maintain projected Lifetime Value (LTV) models to guide acquisition and retention strategies, ensuring high-quality signals are fed back into ad platforms. Full-Funnel Optimisation: Analyse the B2B funnel from initial awareness to closed-won revenue, identifying friction points and white-space opportunities for the growth team. Data Governance Integrity: Act as the guardian of marketing data. Partner with RevOps to ensure data flowing from HubSpot and Salesforce remains the "single source of truth." Mentorship Leadership: While this role may not have initial direct reports, you will ... (truncated, view full listing at source)