Senior Web Analytics Analyst

Team Description We're a Digital Acquisition team that drives SumUp Brazil’s entire online marketing strategy. From paid media to website optimization and content initiatives, our focus is to connect with entrepreneurs at every stage of their digital journey. This is a critical role within the Website domain , focused on testing and improving the performance and conversion rates of SumUp Brazil’s website. A significant part of our new merchants come from the Online Acquisition channel , which makes this role key to scaling our impact and optimizing every interaction. If you’re passionate about transforming user behavior into performance gains, and love the challenge of scaling digital experiences that convert, you’ll find the perfect environment to grow with us. What You’ll Do Analyze User Behavior KPIs: Conduct deep-dive analyses on key metrics such as traffic, conversion rates and bounce rates using tools like Google Analytics 4 (GA4) and behavioral insights platforms to identify friction points and improvement opportunities in the user journey. Develop Conversion Hypotheses: Translate analytical findings and business goals into testable hypotheses, explaining why specific changes could increase conversion rates. A/B Tests: Manage controlled experiments to validate hypotheses and measure their impact. Ensure Data Integrity: Manage and troubleshoot tracking implementation, ensuring data accuracy, consistency and compliance across all web touchpoints. Report Deliver Actionable Insights: Analyze test outcomes for statistical significance, build and automate dashboards and communicate clear, data-backed recommendations to stakeholders across teams. Drive Optimization Strategy: Build and maintain a testing roadmap together with the team, prioritize experiments based on potential impact and effort and advocate for a data-driven culture of continuous experimentation and improvement. You’ll Be Great for This Role If You Demonstrate strong critical thinking and problem-solving skills to uncover insights from complex data. Have an experimentation mindset , embracing new tests and communicating results in a clear, actionable way. Bring business acumen , understanding key metrics like CRO, CTR, CPA, TPV , and CPL to prioritise high-impact initiatives. Have skills at data storytelling , translating findings into opportunities that drive business growth. Can manage multiple projects, collaborate effectively with cross-functional partners, and influence outcomes. Have hands-on experience with CRO tools (Optimizely, AppsFlyer, etc.) and SQL, Snowflake for data querying. Build interactive dashboards using Tableau or Looker. Nice to have Hands-on experience with front-end coding (HTML, CSS, JavaScript) for A/B test variations or custom analytics events. Familiarity with behavioral analytics tools (Hotjar, Clarity). Familiarity with statistical modelling or Python/R for deeper segmentation or predictive analysis. Why You Should Join SumUp 🌎 Opportunity to work with a truly global, multicultural team from our dynamic São Paulo hub in the heart of the city. This involves an office-first setup. 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced. 🚀 Enrolment onto our VSOP program: you will own a stake in SumUp’s future success. 📚 Invest in your growth: access an annual budget of R$ 10,000 for education, certifications, and conferences. 🏖 Generous time off: enjoy 22 working days of paid leave , plus public holidays and special leave days. 💪 Stay fit: Wellhub membership included and a gym at the office. 💼 Financial wellness: SumUp contributes to your private retirement plan with Santander. 🧠 Mental well-being: access to Zenklub for therapy, coaching, and emotional wellness resources. 🍽 Meal support: benefit from a tax-free food voucher progra ... (truncated, view full listing at source)