Lifecycle Marketing Intern

Lifecycle Marketing Intern Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. As a Lifecycle Marketing Intern, you will report to the Senior Lifecycle Marketing Manager and support the delivery of communications across all stages of the customer lifecycle. You’ll help execute campaigns across email, push notifications, SMS, and in-app messaging, spanning acquisition, onboarding, engagement, retention, and re-activation. This is a highly collaborative role that works cross-functionally with Product Marketing, Product Growth, Content Marketing, Design, Data Analytics, Compliance, and Customer Support to create a seamless end-user experience. You'll get hands-on experience with industry-leading tools and real ownership of campaigns that impact business outcomes. We're looking for a motivated self-starter who is eager to learn, comfortable working with data, and passionate about supporting the success of small businesses. Please Note: The start date for this role will be May 11, 2026 and the end day will be August 28th, 2026. What You’ll Be Doing: - Build, QA, and launch lifecycle campaigns across email, push, SMS, and in-app channels using Iterable and Chameleon. - Set up audience segmentation and dynamic content using business logic, behavioral triggers, and data synced through Hightouch. - Support the creation and optimization of lifecycle campaigns that guide customers through key moments, from first sign-up through onboarding, product activation, and ongoing engagement. - Maintain and improve campaign documentation in Notion, including lifecycle journey maps, experiment specs, and performance logs. - Pull and interpret campaign performance data (open rates, CTR, conversions, product adoption) to surface insights and recommend next steps. - Support campaign calendar management across channels to ensure all communications are properly scheduled, reviewed, and launched on time. - Streamline and improve operational processes: template setup, copy/creative loading, tracking parameters, and QA checklists. - Conduct competitor research and industry trend analysis to inform lifecycle improvements and bring fresh ideas to the team. - Collaborate with Product Growth, Data, and Engineering to ensure audience accuracy, trigger reliability, and event instrumentation. Who You Are: - New graduate or currently pursuing an undergraduate degree in Marketing, Communications, Business, or a related field. - Eager to learn lifecycle marketing: email best practices, customer journeys, segmentation, audience-building, and multi-channel orchestration (Push, SMS, In-app). - Strong attention to detail, especially when working with data, QA-ing campaigns, and reviewing copy for accuracy. - Clear and proactive written and verbal communication skills. You can write a concise Slack update and a thorough Notion doc with equal ease. - Ability to work collaboratively across teams and cross-functionally towards a shared goal. - Strong organizational skills and ability to manage multiple tasks in a fast-paced environment without dropping the ball. - Naturally curious. You love to understand the 'why' behind a problem or question and you aren't afraid to dig deep into problem-solving. - Demonstrated ability to rapidly adapt to new tools and processes. Bonus points: - Experience with marketing automation platforms (Iterable, Braze, Klaviyo, HubSpot, Marketo, or similar). - Comfort using AI/LLM tools (e.g., ChatGPT, Claude, Copilot) for drafting copy, brainstorming, summarizing data, or accelerating workflows. - Basic knowledge of HTML/CSS for emails (editing ... (truncated, view full listing at source)