PR & Communications Manager - Germany

ABOUT TIDE At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly Over $300 million raised in funding Over 2,500 Tideans globally - we’re diversity champions! We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg. ABOUT THE ROLE: As PR Communications Manager, you will: Help grow Tide’s presence in Germany by embedding yourself with local teams and external stakeholders to drive awareness, excitement, trust, and reputation. Build and maintain a strong news pipeline with impactful product and company announcements. Lead and support German-focused campaigns on fintech, female entrepreneurship, and small business advocacy to expand Tide’s share of voice. Manage relationships with tier-one and industry media, owning the German Press Office and all media interactions. Partner with Tide’s Country Manager in Berlin, as well as C-Suite, spokespeople, and ambassadors to deliver consistent and compelling messaging across earned media. Anticipate and manage complex issues, safeguarding and strengthening Tide’s reputation. Collaborate closely with Marketing, Product Teams, Member Support, Legal, Finance and other internal teams to turn strategic initiatives into influential PR. Support the Global Director of Communications, Social Media Manager, Internal Communications to scale and integrate PR best practices across the business. Contribute to company-wide communications as Tide scales, establishing strong processes and documentation. Source and support events, webinars, conferences, roundtables. Overseeing logistics, and content. Coordinate with the Country Managing Director, Country Operations Lead and Marketing and Field Sales/Partnerships (Marketing) in the event space, ensuring high quality delivery of speaker and event management. Own Tide’s messaging, commentary, and PR content for the German market. WHAT WE ARE LOOKING FOR: Solid mid-senior level experience in PR and communications, ideally within financial services, technology, or other high-growth environments. Proven ability to build strong media relationships and deliver quality coverage in Germany. The skill to rapidly simplify complex topics into clear, compelling stories for diverse audiences. Ability to communicate industry and government stakeholders to support Tide’s mission. Excellent planning, coordination, and stakeholder management capabilities. Comfort working independently and decisively in a fast-paced, evolving, fluid environment. Native-level German and fluent English communication skills. A collaborative, enabling and proactive mindset and genuine passion for supporting small businesses. WHAT YOU’LL GET IN RETURN: Our location-specific employee benefits are designed to cater to the unique needs of Tideans: Time Off – Generous annual leave on top of bank holidays. Parental Leave – Maternity, paternity, and adoption leave to support your family journey. Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide. Health Insurance – Public health insurance p ... (truncated, view full listing at source)