Product Analyst

ABOUT TIDE At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly Over $300 million raised in funding Over 2,500 Tideans globally - we’re diversity champions! We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg. ABOUT THE ROLE: As a Product Analyst 2 — Admin Services, you’ll play a vital role in driving data-driven decisions to improve Tide’s administrative product experiences across European markets. You will partner with Product Managers, Data Engineering, Operations, and cross-functional teams to analyze usage data, measure feature performance, identify opportunities to simplify SME workflows (e.g., bookkeeping, payroll, tax compliance), and help shape the product roadmap. Your insights will directly influence strategic product decisions and member outcomes. Key Responsibilities Product Analytics Insights: Analyze user behaviour and product usage to identify trends, pain points, and opportunities across the Admin Services domain (bookkeeping, invoicing, payroll tools, compliance workflows). Data-Driven Strategy: Translate raw data into insightful stories that influence product strategy; define metrics and KPIs to measure product success. Dashboard Reporting: Build and maintain dashboards that provide visibility into key performance indicators for product performance, adoption, engagement, and operational health. Experimentation Validation: Support product experimentation — design, track, and analyze A/B tests to evaluate the impact of new features and enhancements. Cross-Functional Collaboration: Work with Product Managers, Data Engineers, Operations, and business stakeholders to define analytical requirements, solve complex problems, and implement scalable solutions. Continuous Improvement: Proactively identify analytical and operational gaps; recommend best practices to improve workflows, product usability, and decision making. WHAT WE ARE LOOKING FOR: Experience: 2–4 years in Product Analytics, Data Analysis, Business Analysis, or related roles — ideally within digital, SaaS or fintech products. Technical Skills: Strong proficiency with SQL; comfortable querying and manipulating large datasets. Experience with BI and analytics tools like Looker, Tableau, Power BI, or equivalent is desirable. Experimentation Knowledge: Familiarity with experimentation concepts (A/B testing and hypothesis validation) and basic statistical thinking. Business Acumen: Ability to translate data into actionable business insights and clearly communicate them to cross-functional teams. Problem Solver: Curious and proactive with a structured approach to ambiguous problems; able to work with minimal supervision. Communication: Excellent verbal and written communication skills to distil complex insights into clear narratives for both technical and non-technical stakeholders. Nice to Have Experience working in product roles supporting administration or operational products (e.g., accounting, payroll automation, SME services). Familiarity with SME banking or finance landsca ... (truncated, view full listing at source)