Senior CRM Executive - Paid Plans

ABOUT TIDE At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly Over $300 million raised in funding Over 2,500 Tideans globally - we’re diversity champions! We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg. About the team: This role is part of Tide’s Paid Plans CRM team, where you'll join a group of passionate marketers driven by collaboration, innovation, and ownership. Our mission is to help members save time and money, so they can focus on doing what they love. What we’re looking for: We’re looking for detail oriented, curious, explorative, commercially focused Senior CRM Executive looking for their next step - someone that will take on and help us expand rapidly growing product areas within Tide. You’ll be equally at home building automation, analyzing results and working with immediate stakeholders to take the story of performance to the business. As a Senior CRM Executive you’ll be: You’ll be inheriting an excellent base line communications programme that you’ll be tasked to expand, drive and optimize through ever increasing personalisation and automation. You will help deliver and develop the existing Investments engagement marketing CRM programme, with a strong focus on driving the all important metrics through automation and personalisation, working closely with product, content, BI and other Marketing team members You’ll have day to day ownership of a single product area with a clearly defined growth plan for and we expect the portfolio to grow substantially You will work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love Building and optimizing key cross-sell campaigns and customer journeys across marketing with occasional involvement in operational communications Developing and delivering a CRM test-and-learn pipeline across multiple channels including in-app, web, email SMS end-to-end, including ideation, execution, analysis and optimisation Analysing campaigns and reporting out to immediate stakeholders on trends and recommendations and using data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance Work closely with the rest of the Engagement Marketing team as well as a number of other cross-business stakeholders Continuously look for optimisations and new ideas to develop engagement marketing opportunities What makes you a great fit: You have c.2-3 yrs of expertise in end-to-end CRM retention marketing management across a number of sub-products and business units You’ve developed and delivered CRM programmes, demonstrating proven results against targets. You have hands-on experience with CRM platforms e.g. Iterable, Salesforce, Braze, and an understanding of HTML and CSS You have experience handling campaign data from different sources usin ... (truncated, view full listing at source)