General Adoption Manager

Job Requisition ID # 26WD96079 Position Overview Autodesk is seeking a senior-level Product Adoption Lead to drive scaled adoption of Informed Design across our customer base. This role is responsible for defining and executing a comprehensive adoption strategy that increases the number of active customers, deepens product usage, and accelerates time to value. This is a highly strategic and execution-oriented role requiring strong cross-functional leadership, operational rigor, and executive-level communication skills. The successful candidate will operate with a high degree of autonomy, influence without authority, and deliver measurable impact at scale. Success Metrics Increase in active customer count for Informed Design Improvement in activation and onboarding completion rates Growth in key feature utilization Retention and expansion indicators linked to adoption programs Timely delivery of strategic initiatives and executive reporting Key Responsibilities 1. Define and Own the Scaled Adoption Strategy Develop and maintain a multi-quarter self-serve product adoption strategy for Informed Design, aligned to business growth objectives. Translate strategic priorities into a clear implementation roadmap with defined milestones, KPIs, and success metrics. Identify adoption barriers across customer segments and implement scalable solutions to increase product activation, usage, and expansion. Partner with Product to align adoption initiatives with roadmap priorities and product capabilities. 2. Drive Cross-Functional Execution Lead cross-functional alignment across Product, Marketing, Sales, Customer Success, Support, and Operations to ensure coordinated self-serve adoption efforts. Serve as the central point of accountability for adoption-related initiatives, ensuring programs are delivered on time and with measurable impact. Influence stakeholders at multiple levels to prioritize initiatives that drive customer growth and product utilization. 3. Build and Scale Adoption Programs Design and operationalize scalable programs that increase product awareness, onboarding effectiveness, and sustained usage. Segment customers appropriately and tailor strategies for different maturity levels and use cases. Establish repeatable frameworks for onboarding, education, enablement, and customer engagement that can scale globally. 4. Manage Content Development & Contractors Define the content strategy required to support adoption (e.g., playbooks, tutorials, customer stories, enablement materials). Manage contractors and external resources to develop high-quality adoption content efficiently and at scale. Ensure content aligns with product positioning, customer needs, and measurable adoption outcomes. 5. Data, Measurement & Executive Reporting Establish and track clear adoption KPIs (e.g., activation rates, feature usage, retention indicators, expansion signals). Use data to identify trends, diagnose performance gaps, and recommend course corrections. Provide succinct, executive-ready updates to Leadership, including progress against goals, risks, and recommended actions. Build dashboards or reporting mechanisms that create ongoing visibility into adoption performance. 6. Continuous Optimization Implement feedback loops from customers and internal stakeholders to refine self-serve adoption programs. Test and iterate on messaging, onboarding approaches, and engagement strategies to improve performance over time. Benchmark against industry best practices in product-led growth and scaled adoption. Qualifications 8–12 years of experience in product growth, customer success, product marketing, lifecycle management, or related functions. Demonstrated success developing and executing scaled product adoption or growth strategies in a SaaS or technology environment. Strong strategic thinking combined with operational execution capability. Proven ability to lead cross-functional initiatives without direct autho ... (truncated, view full listing at source)