Director, Product Marketing-B2B (Growth & Adoption)

Acrobat is evolving from the standard for digital documents into a broader productivity platform powered by AI, collaboration, and integrated content capabilities. As we scale across enterprise and B2B segments, the next phase of growth will be driven not just by acquisition, but by how effectively we position our value, drive sustained product adoption, and expand usage within complex organizations. We’re hiring a Director of Product Marketing, B2B Growth & Adoption, to help lead this next phase. This role sits within the B2B Product Marketing organization and partners closely across Product, Sales, and Marketing to define positioning, guide go-to-market strategy, and drive adoption and expansion across the customer lifecycle. This role is about defining how Acrobat grows not just launching new capabilities, but ensuring they are adopted, scaled, and translated into sustained usage and revenue across both existing and emerging areas of the business. You will lead a team of Product Marketing leaders and play a central role in connecting product innovation to measurable business outcomes shaping how we bring new capabilities to market, expand into new growth areas, and deepen engagement across our customer base. What You’ll Do Define and own the strategy to increase activation, monthly active users (MAU), feature usage, and engagement across Acrobat’s platform, including AI-powered workflows and new capabilities. Partner with Product, Lifecycle Marketing, Customer Success, and Technical Support to improve onboarding, feature discovery, and lifecycle experiences that drive adoption. Translate core positioning and messaging into clear, actionable go-to-market plans that resonate across segments, use cases, and markets. Identify growth opportunities across products, segments, and use cases, and develop plans to increase adoption and expansion. Use customer feedback, pipeline insights, and market signals to strengthen messaging application, improve sales enablement, and increase win rates in enterprise environments. Drive alignment across Product, Sales, and Marketing on go-to-market priorities, ensuring new capabilities are clearly communicated and adopted at scale. Define and track performance metrics tied to usage and revenue, and report progress and risks in executive business reviews. Qualifications 12 years of experience in B2B Product Marketing, Growth, or GTM leadership in SaaS or enterprise technology 6 years of people management experience Proven experience driving adoption, expansion, or lifecycle growth tied to measurable revenue outcomes Strong understanding of subscription business models and enterprise sales cycles Experience leading and developing Product Marketing teams Experience working across global or multi-market environments Strong analytical skills with the ability to connect product usage, customer behavior, and business performance Preferred: Experience in regulated or security-focused industries Experience launching or scaling AI-powered or platform products BA/BS degree preferred OR equivalent business experience, MBA is a plus. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating ... (truncated, view full listing at source)