Sr. Manager, IT Marketing Applications Lead

Mavericks Wanted When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical thoughtful use of AI to improve clarity, speed, and quality of work. What You'll Do The Sr. Manager, IT Marketing Applications Lead, will define and execute the technology and data strategy enabling BridgeBio’s digital marketing and commercial launch programs across multiple therapeutic areas. This role partners with Marketing, Commercial Operations, and IT to integrate and optimize digital platforms that power analytics, automation, and omnichannel engagement. The ideal candidate combines technical fluency with a marketing mindset, driving connected, insight-driven campaigns that improve engagement, efficiency, and ROI. As a collaborative and hands-on leader, this role balances strategic oversight with direct project execution and vendor management. Responsibilities Develop and manage the marketing technology roadmap to enable digital engagement, analytics, and commercial launch readiness across BridgeBio’s portfolio Serve as the IT lead for marketing enablement, aligning tools and data integration across systems such as Adobe Marketo, Salesforce Marketing Cloud, Veeva CRM, and Veeva PromoMats Manage vendor relationships and oversee implementation, release schedules, and system lifecycle activities to ensure platform reliability, compliance, and alignment with BridgeBio IT standards Partner with Marketing Analytics and other teams across Commercial and IT to integrate campaign data into the Commercial Data Warehouse and visualization tools (e.g., Power BI, Tableau) Deliver reporting and insights for marketing KPIs across paid, owned, and earned channels to improve decision-making and performance tracking Lead IT readiness and validation for marketing systems supporting new product launches, ensuring seamless integration with CRM and MDM environments Drive continuous improvement and innovation in digital marketing technologies, applying AI-enabled insights and automation to enhance targeting, personalization, and marketing analytics capabilities Where You'll Work This is a hybrid role based in BridgeBio’s San Francisco office, with an in-office collaboration cadence of 3 days per week. This is a compelling opportunity to join a high-impact, dynamic team as an individual contributor, shaping the IT roadmap and business strategy that help accelerate life-changing treatments for patients. Who You Are Bachelor's degree in information systems, Computer Science, or Marketing Analytics required 7+ years of IT or digital technology experience supporting Marketing, Commercial, or Digital Operations in the biotech or pharmaceutical industry Strong expertise in marketing technology ecosystems including Marketo, Salesforce Marketing Cloud, Veeva CRM, PromoMats, and Hosting/CMS systems such as WPEngine and Sanity.io Skilled in analytics and integration tools such as Power BI, Snowflake, and Google Analytics, with understanding of SEO/SEM tagging, campaign attribution, and data governance Familiarity with healthcare marketing compliance standards, including HIPAA, GDPR, and CAN- ... (truncated, view full listing at source)