Director, Performance Marketing & Campaigns

Director, Performance Marketing & Campaigns MEET DEEPL DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like translation, improved writing and real-time voice translation. Founded in 2017 by CEO Jaroslaw “Jarek” Kutylowski, DeepL now has over 1,000 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures. Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact. To achieve this, we need talented people like you to join our journey. If you’re ready to shape the future of AI and grow your career in a fast-moving, purpose-driven environment, DeepL is your next destination. WHAT SETS US APART What sets us apart is our blend of cutting-edge AI technology, meaningful work, and a culture where people truly thrive. We’re a team of innovators, researchers, and creators driven by a shared purpose to unlock human potential by making work simpler, smarter, and more connected. When we share what it’s like to work at DeepL, the reactions are overwhelmingly positive. This might be because of our technology that helps millions of people and businesses communicate and work better every day, or because of the trust, curiosity, and care that shape our culture. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation, growth, and well-being. Discover more about life at DeepL onLinkedIn https://www.linkedin.com/company/deepl/,Instagram https://www.instagram.com/deepl_official/, and our Blog https://www.deepl.com/en/blog. ABOUT THE ROLE DeepL is at an inflection point in its growth, and this is a rare opportunity to shape how the world's most accurate AI translation company acquires, engages and converts customers at scale. As Director of Performance Marketing & Campaigns, you will own two tightly integrated functions: paid performance and acquisition, and integrated campaign execution — unifying them under a single, coherent growth strategy. You will lead a team of performance marketers and campaign managers — including specialists organised around DeepL's core product pillars (Language AI, Voice, and API) — to drive measurable impact across the full customer acquisition funnel, from first click to closed revenue. This role reports directly to the VP of Demand Generation and sits at the heart of DeepL's go-to-market motion. WHAT YOU'LL OWN Performance Marketing & Paid Acquisition - Own and scale DeepL's paid channels globally — including paid search, paid social, display, retargeting, ABM, sponsored content, and event promotion — driving efficient new user and pipeline acquisition across SMB and enterprise segments. - Define and manage channel investment strategy, ensuring spend is allocated to the highest-return opportunities and adjusted in response to performance signals in real time. - Build and scale an ABM capability in close partnership with Sales, SDR and the broader marketing function, identifying and targeting high-value accounts with tailored messaging and channel strategies. - Partner with Marketing Data Science and Ops to establish rigorous measurement frameworks across conversion rates, pipeline contribution, and ARR impact — and use these insights to drive continuous optimisation. - Champion a culture of experimentation: design and run structured tests across creative, audience, bidding strategy and landing experience, translating results into scalable playbooks. Integrated Campaigns - Lead a team of campaign managers functioning as campaign architects across DeepL's core product pillars — Language AI, Voice, and API — translating product and commercial priorities into pipeline-generati ... (truncated, view full listing at source)