Sr. Director of Communications

<div class="content-intro"><p><strong data-stringify-type="bold">About Carrot:</strong></p> <p><a href="https://c212.net/c/link/?t=0l=eno=4420559-1h=3535232987u=https%3A%2F%2Fwww.carrotfertility.com%2Fa=Carrot+Fertility">Carrot</a> is a global, comprehensive fertility and family care platform, supporting members and their families through many of life's most memorable moments. Trusted by many of the world’s leading multinational employers, health plans, and health systems, Carrot’s proven clinical program delivers exceptional outcomes and experiences for members and industry-leading cost-savings for employers. Its award-winning products serve all populations, from preconception care through pregnancy, IVF, male factor infertility, adoption, gestational carrier care, and menopause. Carrot offers localized support in over 170 countries and 25 languages. With a comprehensive program that prioritizes clinical excellence and human-centered care, Carrot supports members and their families through many of the most meaningful moments of their lives. Learn more at <a href="http://get-carrot.com">get-carrot.com</a>.</p></div><p>Carrot is seeking a seasoned, high-impact Senior Director of Communications to elevate Carrot’s voice as a leading authority in fertility, family-building, and hormonal health. In this role, you will own PR, earned thought leadership, and executive communications for Carrot, with a particular focus on our CEO and Chief Medical Officer as visible, trusted experts in digital health and virtual care. You will build and execute narrative strategies that are tied directly to business goals and compelling to the media, creating stories that generate proactive coverage, drive inbound interest from reporters, and position Carrot as the go-to voice on emerging trends and news in our space.</p> <p>You have “been there and done that” in early-stage, mission-driven companies and know how to be both scrappy and strategic. You are equally comfortable rolling up your sleeves to pitch a story yourself as you are advising executives and cross-functional leaders on how communications can shape the market. You are a master storyteller who knows how to create provocative, differentiated narratives, and translate complex topics into memorable, human stories.</p> <p>You will initially join as an individual contributor, working hands-on across earned media, executive visibility, and social. Over time, there may be an opportunity to build and manage a small team (e.g., social media support) as the function scales.</p> <p> </p> <p><strong>Responsibilities:</strong></p> <p><strong>Narrative Strategy</strong></p> <ul> <li>Develop and own an integrated communications strategy that elevates Carrot’s position as the leading voice in fertility, family-building, and hormonal health within digital health and virtual care.</li> <li>Craft narrative frameworks and messaging architectures that align tightly with Carrot’s commercial priorities, product roadmap, and long-term brand positioning.</li> <li>Identify and prioritize story arcs that resonate across Carrot’s B2B2C ecosystem: employers, payers, benefit consultants, and consumers.</li> </ul> <p><strong>PR Media Relations</strong></p> <ul> <li>Lead earned media strategy end-to-end, from story ideation and pitching to media briefings and follow-through.</li> <li>Build and maintain strong relationships with trade media and reporters in digital health, virtual care, HR/benefits, and healthcare; become a trusted resource for their ongoing coverage.</li> <li>Drive a steady drumbeat of tier-one and trade press coverage through proactive storytelling, newsjacking on relevant trends, and leveraging Carrot data and expertise.</li> <li>Create press materials (press releases, media alerts, FAQs, talking points, briefing docs) that are clear, compelling, and on-message.</li> </ul> <p><strong>Executive Communications Thought Leadership</strong></p> <ul> <li>Serve as a trusted communications partner to the CE ... (truncated, view full listing at source)