Reactivation Lead

ABOUT TIDE At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly Over $300 million raised in funding Over 2,500 Tideans globally - we’re diversity champions! We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg. ABOUT THE TEAM: Member Engagement’s role within Tide is to help our members discover the right products to ensure they save time money. We do this by telling the right story, to the right member, at the right time, in the right place. We move fast, with a depth of personalisation and automation. We use brilliant, engaging, and relevant content displayed to our members across an ever-increasing media estate. We do this using best practice campaign structure, utilising live data flows and, increasingly, AI decision models. The end goal is driving increased and measurable impact to revenue, engagement and product usage from our members across the UK and EU. ABOUT THE ROLE: As Engagement Lead - Retention/Reactivation, you’ll take the ‘big picture’ for your area, identify the trends within it and break it down to define the required actions to deliver an ambitious growth plan around our core revenue generating activity. The key focus of this role is to re-engage and retain members across UK and EU markets, rebuilding habits and encouraging sustained, long-term usage. You’ll own the contact strategy and planning process while enabling, developing and motivating your team to deliver a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture our members. You’ll build out a fantastic, experienced team with a passion and established track record for testing and delivering their KPIs. We are a highly capable team who believe passionately in the problem we are solving, collaborating closely with direct feedback, and encouraging action over deliberation. Some of the things you’ll be doing: Enabling your team by setting clear direction and clearing any roadblocks that may occur. Providing coaching and direction, and taking pride in supporting your team in their development. Setting and launching the campaign strategy across retention and reactivation. Monitoring, reporting and presenting on KPIs and campaign performance to Tide senior management and wider stakeholders. Supporting the team with building, executing and optimising campaign workflows. Defining a full testing and personalisation roadmap. Supporting finance forecasting across Tide’s strategic modes of discovery. Managing stakeholder relationships and supporting strategic thinking across Accession marketing, Engagement marketing, Marketing Analytics and product development. Driving wider cross-CRM best practice. You’ll be a great fit if: You have a passion for marketing in a scale-up environment, and have 8+ yrs of relevant experience. You have a proven track record in CRM, and of using targeting, automation and personalisation across multiple channels to deliver significant upweights in revenue. ... (truncated, view full listing at source)