Solutions Marketing Manager - Industries

Solutions Marketing Manager - Industries ABOUT ZIP Zip is the AI platform for enterprise procurement — built for humans and agents working together. By orchestrating procurement across teams, tools, and suppliers with the help of AI agents, companies can secure the resources they need to innovate faster than ever before. The world’s most influential enterprises trust Zip, including T-Mobile, OpenAI, AMD, Mars, Dollar Tree, and more. Together they’ve saved over $8 billion and processed over $500 billion in spend. Zip’s team includes product leaders from Apple, Airbnb, and Meta, as well as former procurement leaders from United Health, Sanofi, MGM Resorts, Discover, and NASA. Backed by Adams Street, Alkeon, BOND, CRV, DST, Tiger Global, and Y Combinator, Zip has raised $371 million, most recently at a $2.2 billion valuation and has been recognized by Forbes Fintech 50, Fast Company's Most Innovative Companies, Inc. Best in Business, and LinkedIn Top Startups. YOUR ROLE We are looking for a Solutions Marketing Manager, Industries who will help Zip build and scale an industry-led go-to-market motion as we verticalize our sales team. This is a founding solutions marketing role with high ownership, focused on making our platform feel extremely relevant in the industries we care about most. In this role, you’ll develop a clear point of view on priority verticals and translate it into credible narratives, sales plays, and enablement that help our teams create pipeline and win deals. You’ll work closely with sales leaders to understand what’s happening in the field and what buyers need to hear. You’ll also partner with product teams to ensure our messaging reflects where the product is going and what matters most to customers. The ideal candidate is equal parts strategist and doer. You can move quickly without sacrificing rigor, bring structure to ambiguity, and communicate in a way that is both sharp and human. You’re energized by building from scratch and you take pride in shipping work that gets used. As a cross-functional partner, you’ll collaborate across marketing, sales, product, and customer teams to launch the first wave of vertical plays and establish the operating rhythm for industry marketing at Zip. YOU WILL - Own industry go-to-market strategy for Zip’s priority verticals, including ICP definition, buyer personas, use-case prioritization, and “why Zip” narratives - Build and maintain industry-specific positioning, messaging, and value propositions that resonate with executive buyers and day-to-day practitioners - Develop vertical sales plays (use-case storylines, workflows, proof points, differentiation, objections, and talk tracks) that drive repeatable pipeline creation and deal execution - Partner closely with sales leaders in our verticalized pods to deliver field-ready enablement, including pitch decks, one-pagers, discovery guides, demo storylines, competitive guidance, and ROI narratives - Create compelling industry content (case studies, customer stories, solution briefs, webinars, blogs, event narratives, sales sequences, etc.) in partnership with demandgen, brand, and content marketing teams - Work with product management to translate roadmap and capabilities into industry-relevant solutions, influencing prioritization by sharing market feedback and vertical insights - Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of industry marketing initiatives (pipeline, conversion, win rate, adoption/expansion) and iterate accordingly - Identify new market opportunities by tracking industry trends, buyer needs, and relevant regulatory considerations and incorporating findings into GTM strategy - Establish and maintain a “source of truth” for industry messaging, plays, proof points, and competitive positioning to ensure consistency across the org QUALIFICATIONS - 3+ years of experience in solutions marketing, product marketing, or go-to-market roles in a fast-paced, B2 ... (truncated, view full listing at source)