Product Marketing Manager

Product Marketing Manager Join the Sleep Fitness Movement At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience. We are trusted by high performers, professional athletes, and health-conscious consumers in over 30 countries worldwide. Recognized as one of Fast Company's Most Innovative Companies in 2019, 2022, and 2023, and twice named to TIME's “Best Inventions of the Year.” We operate like a high-performance team: fast, focused, and motivated by impact. We don’t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger. Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn’t passive - it’s a powerful tool for living better. If you’re tired of the ordinary and driven to build at the edge of what’s possible, this is your moment. Join us and lead the movement that’s transforming how the world sleeps and what we’re all capable of when we wake up. High Standards. No Apologies We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world’s top performers: focused, relentless, and always pushing to be in the top 1% of our craft. Think Kobe Bryant’s mamba mentality, applied to bold ideas, next-gen tech, and flawless execution. This isn’t a 9-to-5. We’re a team that puts in the extra effort, not because it’s required, but because we care about the impact of our work. We’re here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you’ll feel right at home. If you’re looking for something easier – this isn’t it. The role We are looking for a Senior Manager of Product Marketing to lead how Eight Sleep positions, launches, and grows our products globally. This role sits at the intersection of product, brand, and growth — translating our technology into powerful stories that inspire customers and drive adoption. You will be responsible for developing product positioning and messaging that differentiates Eight Sleep in the market, leading go-to-market strategies for new launches, and setting the standards for how we communicate value across all touchpoints. You’ll work closely with Product, Brand, Growth, and CX to ensure every feature and product delivers clear impact and emotion — the kind that builds an enduring brand. This is a high-impact role for a strategic, analytical, and creative leader passionate about transforming complex technology into simple, human, and aspirational narratives. How you’ll contribute - Positioning & messaging: Develop and own the core positioning, value proposition, and messaging for Eight Sleep’s products and features. Ensure clarity and consistency across product pages, campaigns, retail, and partner channels. - Go-to-market leadership: Define and execute comprehensive GTM strategies for all major product and feature launches. Align cross-functional teams — Product, Brand, Growth, and CX — around a unified strategy and narrative. - Content & communications frameworks: Collaborate with the Brand Marketing team to create scalable content marketing strategies and guidelines that translate technical innovation into human benefits. Ensure all channels effectively articulate our value propositions to distinct customer segments. - Market & customer insights: Lead research and competitive analysis to deeply understand our customers and category dynamics. Use these insights to refine positioning, messaging, and roadmap priorities. - Performance & K ... (truncated, view full listing at source)