Growth Lead

Growth Lead ABOUT SAFETYKIT SafetyKit’s mission is to stop fraud and abuse on the world’s largest platforms. We’re a young startup but are already trusted as a critical defense for some of the world’s largest companies like Etsy, Patreon and Discord. Companies spend hundreds of billions of dollars on this problem today. But it doesn’t work — systems are fragmented, models are inaccurate, human review bogs down operations, and it all costs a painful amount of money. We saw this firsthand building anti-fraud systems at Stripe and Airbnb. SafetyKit unifies this entire ecosystem into one platform that actually works. We’re a fast-growing Series A startup backed by Y Combinator, Ribbit Capital, First Round Capital. We’ve raised $27M, are a 19-person team (mostly engineering), and operate 100% in-person at our San Francisco office. THE ROLE As our Foundational GTM Growth Lead (title flexible!), you’ll build and own SafetyKit’s Marketing motion from zero to one. This is a highly hands-on role at the intersection of events, brand-driven growth, and market intelligence, with a direct line to revenue. Your mandate: create awareness where our buyers actually pay attention, turn that attention into high-quality demand, and arm the Sales team with insight and activation that makes outreach land. This is a special time in our history — joining now means owning GTM Growth across the stack, touching every part of our sales, marketing, and product systems. WHAT YOU’LL OWN 1. BRAND, SOCIAL, & DISTRIBUTION-LED GROWTH (PRIMARY NEAR-TERM FOCUS) - Build SafetyKit’s presence across social channels (primarily LinkedIn and X), with a focus on credible, opinionated, founder- and operator-led content. - Build a consistent brand voice that resonates with fraud and risk leaders. - Leverage your personal or professional network and distribution to amplify reach. - Experiment aggressively with formats (short-form video, threads, visuals, event-driven content), measure everything, and double down on what converts attention into demand. - Partner closely with Sales to align narrative, positioning, and outbound themes. 2. EVENTS & FIELD MARKETING - Own end-to-end execution of SafetyKit-hosted events, including executive dinners and third-party conferences. - Manage logistics, vendors, budgets, timelines, and on-site execution. - Partner with Sales to design events that drive pipeline (guest lists, pre-event outreach, in-event activation, post-event follow-up). - Develop repeatable event playbooks that scale as we grow. 3. MARKET RESEARCH & GTM INTELLIGENCE - Develop a deep understanding of our ICPs, buyer personas, and buying motions. - Research target accounts, vertical-specific pain points, and competitive positioning. - Design targeted activations and content (event hooks, outbound themes, social proof, narratives) that directly support BDR outreach. - Partner with BDRs to continuously improve message-market fit and outbound effectiveness. - Create and package high-signal content assets (talking points, short-form posts, snippets, one-pagers, event follow-ups, narrative frameworks) designed specifically to support outbound and warm-up touches. - Translate market insight into clear messaging guidance for BDRs: what to say, when to say it, and why it resonates. RESPONSIBILITIES - Plan and execute high-impact events that directly support pipeline creation. - Build SafetyKit’s external narrative through social, content, and community presence. - Translate market insights into actionable GTM plays for Sales. - Collaborate with BDRs and AEs to align campaigns, events, and outbound motions. - Track performance across events, content, and activations; iterate quickly. - Serve as the connective tissue between brand, demand, and sales execution. REQUIREMENTS - 3–5+ years in Marketing, Growth, or GTM roles at a B2B SaaS or enterprise-focused AI startup. - Proven experience marketing events end-to-end (conferences, dinners, field ma ... (truncated, view full listing at source)