Associate Director, Media Strategy and Planning

The Associate Director, Media Planning plays a senior role in developing and executing data-driven digital media strategies that support client objectives across the US healthcare market. This role partners closely with analytics, creative, and content teams to deliver integrated, high-performing campaigns. The Associate Director also serves as a primary client contact, providing strategic leadership and operational excellence across accounts. What You’ll Do Develop and lead comprehensive digital media plans across paid search, paid social, programmatic, and video channels. Partner with Analytics to define measurement frameworks, interpret performance data, and optimize campaigns against KPIs. Collaborate with Creative and Content teams to inform messaging, formats, and channel strategy based on media insights. Serve as a day-to-day client lead, presenting media strategies, performance reporting, and recommendations. Oversee media budgets, approvals, and spend governance in partnership with Media Operations. Required: 7+ years of digital media planning experience with end-to-end ownership of multichannel strategy, execution, and optimization. Hands-on agency experience planning media for the US healthcare or pharmaceutical market, including strategy development for DTC and/or HCP campaigns. Proven leadership of small media teams (3–5 people) with demonstrated ability to guide workload, priorities, and cross-functional collaboration. Demonstrated client-facing leadership, including presenting media plans, insights, and measurement findings (e.g., Ipsos or equivalent) to senior stakeholders. Hands-on experience with media and analytics tools such as DoubleClick Campaign Manager, DoubleVerify, Bionic, or equivalent platforms. Desired: Comfort and enthusiasm for using AI as a regular part of how work gets done. Experience managing or mentoring junior media team members. Advanced Excel and PowerPoint skills for media modeling, reporting, and storytelling. Award recognition or contribution to industry-recognized media work. Experience influencing creative and content strategy through media insights. This posting is for an existing vacancy at Klick. The base salary range for this position is between $110,000 - $125,000. The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience. #LI-JP1 #LI-Hybrid Our Commitment to Inclusion Klick uses an AI-powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and qualifications to help identify alignment with role requirements. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws. If you have questions, accessibility needs, or concerns about the use of this tool, please contact us. Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at careers@klick.com and we will work with you to meet your accessibility needs and ensure you have a positive experience. ... (truncated, view full listing at source)