Data/Business Analyst - Wix Marketing

As a Business Analyst in Wix Marketing, you’ll be a strategic partner, transforming data into impactful decisions that drive our North Star goal. In your day-to-day, you will:   Drive decision-making by defining initiatives, measuring impact, and providing proactive recommendations from deep-dive analyses   Research, define, and rigorously analyze key metrics, understanding root causes and ensuring valid, actionable measurement using statistical methods   Leverage Generative AI and Large Language Models to enhance data exploration, automate analysis, and accelerate insight generation   Lead the design, execution, and interpretation of A/B tests and experiments, guiding product and marketing strategy   Analyze complex user funnels and journeys to identify friction points and optimize paths for engagement and conversion   Pioneer automated tools and build advanced dashboards to empower stakeholders with actionable insights and foster a data-fluent culture   **   At Wix, we believe our best work happens together. Our work model is fully in person, with 5 days a week from our office. Flexibility remains a core value at Wix and special requests are handled thoughtfully at the team level.  3+ years of experience in quantitative analysis on large data sets, preferably from an online/tech company   Education in a field emphasizing quantitative analysis (such as industrial engineering, finance, statistics, economics, etc.)   Proficient in SQL - writing, optimizing, and managing complex queries   Hands-on experience with Python/R for advanced analysis, or leveraging AI/ML/LLMs for insights as well as data visualization tools such as Tableau and Power BI – an advantage   Excellent visualization and presentation skills   Highly independent, proactive, and a fast learner, capable of prioritizing in a dynamic environment and fostering cross-functional collaboration   Solid understanding of A/B testing methodologies and statistical principles for effective experiment design, execution, and interpretation   We are Wix's Marketing Guild. We're the face of Wix, driving business growth, user optimization, and brand awareness. We're a dynamic, dedicated, and fun group that plays a crucial role in Wix's marketing efforts, introducing new and existing users to our incredible suite of products. We collaborate and communicate across multiple channels, guiding over 243 million users, businesses, and agencies to online success.