Senior Product Marketer

Senior Product Marketer Phantom https://phantom.com is the modern money app used by tens of millions around the world. Our product combines everything people need to manage, spend, and grow their money in one simple, intuitive experience. Phantom brings all the control and flexibility of crypto-powered finance, without unnecessary complexity, into mainstream consumer finance. By combining industry-leading security with thoughtfully designed tools, Phantom makes powerful financial tools feel approachable and easy to use. This focus on speed, control, and user experience has fueled rapid growth, with a community of 20M+ people, reaching #1 in the Google Play Store finance category, and consistently ranking as a Top 50 app across all categories, alongside some of the most recognizable consumer technology platforms in the world. RESPONSIBILITIES As a Senior Product Marketer at Phantom you will be responsible for developing and executing marketing campaigns across all product work streams including: defining positioning, messaging, and creative, by analyzing market trends, target audiences, and work cross-functionally with product, engineering, design and leadership to ensure successful product launches and customer adoption. This is a general opening - based on your fit and marketing experience you could be working on projects across product, partnerships, brand, content, influencer, and experiential marketing. There will be a lot of space to conceive, own and drive initiatives - with 16M MAU, Phantom is a rare opportunity to impact the web3 experience of people at scale. - Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting. - Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors. - Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users - Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments - Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness QUALIFICATIONS - 5+ years experience as a full-time Product or Content Marketer - Proven track record of managing all aspects of a successful marketing campaigns for products or services used by millions of users - Excellent communication and storytelling abilities to convey product benefits effectively - Understanding of marketing principles and digital marketing tactics - Creative thinking to develop innovative marketing strategies and content - Passion and demonstrable knowledge in web3 and crypto. Ideally use dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis. - Excellent written and verbal communication skills - Data-driven, comfortable interpreting data to generate insights and inform creative decisions - Proven ability to influence cross-functional teams without formal authority - Experience in crypto WHY WORK WITH US We are a team of experienced builders in the blockchain and crypto industry. Our journey began from users seeking an easy, seamless path to accessing the crypto ecosystem. This passion fueled our exponential growth, allowing us to onboard over 16M+ active users in just over three years; with our user base growing weekly. Our dedication to a secure and seamless user experience has made us the leading wallet on Solana as well as our multi-chain approach enhances our platform's versatility, meeting the needs of a diverse and growing user base. By staying at the forefront of technology and user expectations, we continue to innovate and set industry standards on self-custodial crypto wallets. There has never been a ... (truncated, view full listing at source)