Content Syndication Manager, EMEA

Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Summary Your Impact Design and execute global lead generation campaigns through content syndication partners and web properties to drive qualified prospects and pipeline. Negotiate, onboard, and manage day-to-day relationships with syndication vendors, publishers, and content libraries to optimise campaign details and maximise ROI. Manage the Content Syndication budget and identify areas for optimisation (not only budget but content synd partners) across the region. Identify new lead generation opportunities and initiate relationships with new publishers and niche platforms that align with target personas (e.g., CISOs, Cloud Architects, Security Engineers). Coordinate content delivery and asset preparation (e.g., Whitepapers, eBooks, Case Studies, Webinars) with the Content Marketing and Product Marketing teams. Manage lead ingestion and data hygiene for content syndication programs, ensuring timely and accurate lead uploads, data cleansing, and correct lead attribution within our MarTech stack Set up and monitor all content syndication campaigns daily to ensure they are running according to plan, meeting target end dates, and adhering to strict lead qualification criteria. Ensure brand consistency and effective alignment with overall campaign messaging across all syndicated channels. Continually track and analyse performance metrics (e.g., engagement, lead volume, lead-to-opportunity conversion rate, ROI) for all content syndication programs. Provide actionable insights and proactively recommend optimisations to the program mix, vendor selection, content format, and targeting based on performance data. Communicate campaign results and program updates regularly to key stakeholders in Marketing, Sales, and Operations. Your Experience 7 years of hands-on experience in B2B Demand Generation or Digital Marketing, with a strong focus on Content Syndication lead generation programs. Proven experience managing internal and external resources/vendors to complete projects against strict deadlines and budget requirements. Extensive experience working with marketing automation (e.g., Marketo) and CRM (e.g., Salesforce) for campaign creation, lead management, and reporting. Strong analytical skills with the ability to interpret and share data effectively to drive strategic decision-making. Excellent communication, negotiation, and presentation skills, with a proven ability to collaborate cross-functionally across global teams. High-energy, self-starter and ability to thrive in a fast-paced, hyper-growth technology environment. Knowledge of the cybersecurity market or experience in a B2B technology company is a significant advantage. The Team This role reports directly to the EMEA Director of Digital Marketing, serving as a ... (truncated, view full listing at source)