Marketing Manager, HOP and Retail

Marketing Manager, HOP and Retail About the team Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design—we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand. About the role We are seeking a commercially-minded Marketing Manager to join our marketing team at Deliveroo. This role is central to driving measurable business growth for both HOP (grocery darkstore) and our Retail vertical through strategic marketing planning and execution. Reporting into the Head of Restaurant and New Verticals Marketing, you will be responsible for building and delivering comprehensive marketing plans and campaigns that align with key commercial goals, unlock customer value, and improve ROI. This is a high-impact role that requires commercial acumen, a test-and-learn mindset, and a proven ability to balance strategic thinking with hands-on execution. You'll shape and scale marketing programmes that not only resonate with consumers, but also deliver material impact to our business and partners. What you'll be doing - Develop and own HOP and Retail marketing plans and campaign strategies that drive HOP/ retail partner and business growth - Translate business priorities into actionable marketing initiatives that are insight-driven, customer-centric, and results-oriented. - Lead integrated go-to-market planning, coordinating across commercial, local and central marketing teams to ensure alignment and excellence in execution. - Lead the planning and delivery of value-focused campaigns (e.g., promotional, seasonal, and category growth) to increase customer frequency and HOP/ partner performance. - Continuously optimise campaign ROI through post-campaign analysis, learnings, and strategic iteration. - Identify new opportunities to scale success—whether through emerging trends, untapped segments, or test-and-learn innovation. - Leverage customer and partner insights to inform marketing strategy and campaign design. - Own regular performance reporting and stakeholder updates, identifying trends, opportunities, and areas for growth. - Stay up-to-date with market and competitor activity, using insights to inform promotional strategy and differentiation. Requirements - Minimum 6-8 years experience in Marketing - Excellent communication and collaboration skills to work effectively with cross-functional teams. - Experience presenting ideas and recommendations to senior leadership to gain buy in - You’re both analytical & commercial and you enjoy interpreting data to develop insight/consumer-led marketing strategy. Comfortable with analytical tools like excel. - You have strong interpersonal skills and can manage multiple cross-departmental stakeholders; confident communicating at all levels - Proven record in managing multiple projects simultaneously. - Strong problem-solving skills and a proactive approach to identifying opportunities for improvement. - You have a self-starter attitude and you’re able to thrive in a fast-paced matrixed organisation with constant change. - You have a proven track record in making things happen - delivering results quickly and efficiently. Why Deliveroo Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it. We are a technology-driven company at the fore ... (truncated, view full listing at source)