Senior Manager, Demand Generation

Location: San Francisco, CA (Hybrid) What is Verse? Energy markets are more volatile than ever. Rapid electrification and the rise of AI are driving unprecedented demand for power, while energy costs continue to rise across the globe. For the world’s largest energy buyers, managing energy has never been more complex or more critical. Verse helps these organizations manage complex power portfolios with confidence by unifying energy data, planning, forecasting, and operations in one tool. Our Energy Cost Intelligence platform, Aria , brings together energy, finance, and operations teams with real-time, finance-ready intelligence—replacing spreadsheets and consultants with precision across the entire energy lifecycle. Built by an expert team of energy buyers, data scientists, and engineers, Verse enables faster, smarter energy decisions that reduce risk and lower energy costs. The Role We’re looking for a Senior Manager of Demand Generation to lead our enterprise demand strategy and drive pipeline growth across a defined set of strategic target accounts. This role will focus heavily on account-based marketing (ABM), partnering closely with sales to engage priority accounts, expand relationships within buying committees, and generate qualified pipeline opportunities. You’ll sit at the center of marketing and sales collaboration, translating account strategy into coordinated marketing campaigns that drive meaningful conversations with our ideal customers. This is a high-impact, strategic role responsible for aligning marketing programs with revenue goals and helping build a scalable enterprise demand engine. Key Responsibilities Lead Account-Based Marketing Strategy Partner with sales to develop engagement strategies for priority target accounts Identify key stakeholders and buying groups within enterprise accounts Build targeted programs that expand relationships and introduce Verse to new decision-makers and influencers Support deal acceleration through coordinated marketing engagement Drive Enterprise Demand Generation Design and orchestrate multi-channel campaigns across digital, events, email, and direct outreach Develop programs that generate new conversations within strategic accounts Translate sales priorities into focused marketing campaigns Partner Closely with Sales Work directly with enterprise sales to align marketing efforts with account strategy Identify opportunities to accelerate pipeline and support active deals Ensure strong coordination between marketing engagement and sales follow-up Activate and Grow Pipeline Monitor engagement across target accounts and identify opportunities to convert interest into meetings and opportunities Collaborate with marketing operations and sales to ensure timely lead activation Help shape programs that move accounts through the buying journey Orchestrate Campaign Execution Define campaign strategy, messaging, and targeting Coordinate with marketing operations to launch and measure campaigns Continuously evaluate performance and optimize programs for pipeline impact What Success Looks Like Increased engagement across priority enterprise accounts Growth in qualified pipeline generated from marketing programs Expanded relationships within key buying committees Strong alignment between marketing strategy and sales priorities What We’re Looking For (Minimum Qualifications) 5+ years of experience in B2B demand generation or account-based marketing Proven experience building and executing account-based marketing programs Strong experience partnering with enterprise sales teams Track record of driving pipeline growth and revenue impact Strategic thinker who can translate account strategy into scalable programs Highly collaborative, analytical, and results-driven Tools You'll Likely Use HubSpot Asana Clay ABM / digital advertising platforms Campaign analytics and reporting platforms What makes Verse a great place to work? Lead with Empathy: ... (truncated, view full listing at source)