Creative Project Manager - Performance Marketing

Creative Project Manager - Performance Marketing BUILDING THE FUTURE OF CRYPTO Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the Kraken Culture https://www.kraken.com/culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here https://support.kraken.com/hc/en-us/articles/226090548-How-to-create-an-account-on-Kraken. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security https://blog.kraken.com/crypto-education/security-at-kraken, crypto education https://blog.kraken.com/category/crypto-education, and world-class client support https://blog.kraken.com/crypto-education/support-at-kraken through our products like Kraken Pro https://pro.kraken.com/, Desktop https://www.kraken.com/desktop, Wallet https://www.kraken.com/wallet, and Kraken Futures https://www.kraken.com/features/futures. Become a Krakenite and build the future of crypto! PROOF OF WORK THE TEAM The performance marketing team owns the end-to-end creative and media strategy and execution of user acquisition campaigns globally in support of Kraken’s growth objectives. Reporting to the Sr Director, Paid Marketing, we are looking for a highly organized, proactive Project Manager to support Kraken’s Performance Marketing team - someone who can bring structure without slowing us down, and elevate the quality of what we ship. Our team supports all product “pods” at Kraken — including Earn, Margin, Futures, Krak, Equities, and more. That means we’re constantly launching and scaling: - Evergreen campaigns - New product launches - Promotions - Seasonal initiatives - Cross-functional growth experiments We’re a small, fast-moving team operating across multiple products, regions and timelines — and we need someone to bring structure, prioritization, and clarity to everything we’re building. THIS IS A FULLY REMOTE POSITION. THE OPPORTUNITY Project & Pipeline Management - Own tracking of all ongoing performance creative and campaign initiatives across pods - Manage timelines across product launches, promos, and evergreen campaigns - Help prioritize what ships when, based on launch calendars and growth impact - Ensure we always have a healthy evergreen creative pipeline Cross-Functional Coordination - Act as the bridge between Performance Marketing and: - Product Marketing Managers (PMMs) - Pod leads - Regional growth leads - Brand & Design teams - Keep the performance design queue organized and moving - Ensure briefs are clear, complete, and actionable before entering design Design & Creative QA - Serve as a sounding board for performance creatives - QA assets before launch — flagging: - Messaging clarity - Visual hierarchy - Performance-readiness (hook strength, thumbstop quality, format best practices) - Provide feedback to sharpen and elevate creative output - Ideally bring both performance marketing and design intuition Strategic Organization - Identify bottlenecks and process gaps - Help standardize briefing and launch workflows - Improve visibility across initiatives and campaign status - Balance short-term launches with long-term creative scaling SKILLS YOU SHOULD HODL - Strong ... (truncated, view full listing at source)