Product Marketing Manager

Welcome to the Agentic Commerce Era At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce , Feedonomics , and Makeswift , we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Simply said, we help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you. At Commerce, we believe commerce isn't just about selling—it’s about orchestrating experiences across a dynamic, interconnected ecosystem. As buyers demand more, and timelines compress, the platforms that win are those that go to market faster and smarter—together. We’re hiring a Product Marketing Manager who operates at the intersection of PMM craft and GTM systems thinking — someone who can own positioning and messaging with rigor, while serving as a key node in how we bring products to market consistently and at scale across a dynamic partner ecosystem. This is a role for a strategic storyteller, cross-functional influencer, and tech evangelist who knows that customer success doesn’t happen in isolation—it happens when the right technologies and teams come together at the right time. What You’ll Do: Own end-to-end messaging and positioning for key product lines, constantly A/B testing and refining value propositions to ensure partners are core to customer success Build scalable partner GTM motions: Identify unconventional, high-leverage ways to co-market, acquire joint users, and drive pipeline — engineering repeatable loops rather than one-off campaigns Bring an AI-native workflow to PMM craft: Use LLMs and intelligence tools to compress research, synthesize customer signal into positioning hypotheses, stress-test messaging, and accelerate content cycles — applying AI specifically to the hard parts of PMM, not just drafting faster Lead and execute go-to-market strategies for product launches and ecosystem integrations, mapping initiatives across the entire customer lifecycle to drive true product-led growth Own the commercial narrative for your product area — be the authoritative internal voice on positioning, value, and how we win, and set the messaging guardrails that keep cross-functional teams aligned Partner with Sales, Solution Engineering, Alliances, and Product to ensure alignment across messaging, enablement, and pipeline strategies Develop solution briefs, sales tools, and playbooks that explain not just what we do—but how we win together. You aren't just directing traffic; you are getting your hands dirty building out these assets yourself Understand the partner sales cycle—and know when to bring in the right ISV, agency, or GSI to tip the deal Influence our roadmap and packaging by capturing partner feedback, analyzing data trends, and mapping it to customer needs Contribute to and help evolve PMM's GTM Operating System — including launch templates, messaging governance, and intake processes — so the team operates as a force multiplier across the portfolio, not just a function that supports individual launches Who You Are: 6 years of product marketing or growth marketing experience in SaaS or commerce, with experience in or adjacent to a MarTech/commerce partner ecosystem The T-Shaped Marketer: You have broad go-to-market knowledge but deep, hands-on expertise in rapid experimentation, data analysis, and copywriting Equal parts strategist and scrappy executor: You are comfortable crafting high-level positioning one minute and rolling up your sleeves to build a landing page, write an email sequence, or run a data query the next A ... (truncated, view full listing at source)